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Marine Science |
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MAR 416 - Nautical Science 2 hrs.
Introduction to navigation including rules of the road, nautical charts and navigational publications; overview of safety and seamanship, including safe practice and ship behavior.
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MAR 417 - Ocean Policy and Management 3 hrs.
Prerequisite(s): MAR 210 ; MAR 300 or MAR 301 . The examination of marine science and ocean policy issues, including coastal zone management, Law of the Sea and other national and international policies. (WI)
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MAR 418 - Oceans and Climate 3 hrs.
The science of how the ocean affects global climate and vice versa, including physical climate, the carbon cycle, climate indices, anthropogenic effects and the climate of Earth’s past.
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MAR 419 - Marine Pollution 3 hrs.
Prerequisite(s): BSC 110 , CHE 106 , or permission of instructor. This course will survey marine pollution topics including chemical contamination from excess nutrients, trace metals, synthetic organic compounds, natural organic compounds and radionuclides.
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MAR 423 - Marine Mammals 2 hrs.
Prerequisite(s): 12 semester hours of BSC or MAR. Corequisite(s): MAR 423L . The natural history and ecology of cetaceans, including their life history, population dynamics, diet, social behavior, evolution, and zoogeography. May be taken as COA 443 or BSC 459 .
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MAR 423L - Marine Mammals Laboratory 2 hrs.
Prerequisite(s): MAR 423 . A laboratory for MAR 423 .
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MAR 431 - Basic Marine Science Instrumentation 3 hrs.
Prerequisite(s): 10 credit hours in MAR or 10 credit hours in OE or permission of instructor. Introduction of principal instruments, devices, and systems used to measure pressure, temperature, conductivity, and speed of sound in the ocean.
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MAR 433 - Marine Autonomous Vehicles 3 hrs.
An over view of the various types of autonomous vehicles that are used for marine research including powered AUVs, gliders, drifting floats, and autonomous surface vehicles.
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MAR 433L - Marine Autonomous Vehicles Lab 1 hr.
An over view of the various types of autonomous vehicles that are used for marine research including powered AUVs, gliders, drifting floats, and autonomous surface vehicles.
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MAR 434 - Operating Instrumentation in Marine Environments 3 hrs.
Introduction to considerations associated with operating instrumentation in the marine environment, including currents, fouling, power, acoustics, and communications.
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MAR 435 - Operating Instrumentation in Marine Environments II 3 hrs.
Prerequisite(s): MAR 431 , MAR 433 , MAR 433L , MAR 434 . Detailed understanding and working knowledge of specific marine sensors and their calibration, parameters, limitations, power usage, and data output.
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MAR 436 - Unmanned Maritime Systems Vehicle Planning 3 hrs.
Prerequisite(s): MAR 431 , MAR 433 , MAR 433L , MAR 434 . Instruction on how to develop mission planning requirements including listing objectives for different types of sampling tasks, analysis of the physical environment and geographic conditions affecting mission objectives, and logistical considerations.
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MAR 438 - Unmanned Maritime Systems Vehicle Management 3 hrs.
Prerequisite(s): MAR 431 ,MAR 433 , MAR 433L , MAR 434 . Detailed understanding and working knowledge of unmanned autonomous vehicles as holistic systems, their capabilities, operating parameters, and data output.
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MAR 440 - Unmanned Maritime Systems Vehicle Field Project 3 hrs.
Prerequisite(s): MAR 431 , MAR 433 , MAR 433L , MAR 434 . Field Project to increase knowledge and proficiency in technical and logistical preparation an unmanned system then deploy, operate, recover and demobilize the system.
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MAR 441 - Marine Chemistry 3 hrs.
Prerequisite(s): MAT 168 or permission of instructor. Sea water chemistry and cycles and their impact on the marine environment.
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MAR 441L - Marine Chemistry Laboratory 1 hr.
A laboratory for MAR 441 .
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MAR 443 - Environmental Estuarine Chemistry 3 hrs.
Prerequisite(s): BSC 111 , CHE 256 , MAT 168 or permission of instructor. Corequisite(s): MAR 443L . Sources, reactions, transport, fate and effects of environmental chemical species in aquatic environments with special emphasis on estuaries. may be taken as COA 406
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MAR 443L - Environmental Estuarine Chemistry Laboratory 1 hr.
Corequisite(s): MAR 443 . A laboratory for MAR 443 .
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MAR 456 - Techniques in Marine Science Education 3 hrs.
Marine resources of Mississippi. May be taken as SCE 456.
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MAR 457 - Marine Science for Teachers 3 hrs.
Prerequisite(s): MAR 456 /SCE 456 or permission of instructor. Advance topics in marine science. May be taken as SCE 457.
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MAR 458 - Marine Science for Elementary Teachers 3 hrs.
Prerequisite(s): Permission of instructor. May be taken as SCE 435
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MAR 459 - Coastal Ecology for Teachers 3 hrs.
Prerequisite(s): Permission of instructor. Corequisite(s): MAR 459L . Designed to provide teachers with a background in basic coastal ecology. (May be taken as SCE 459)
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MAR 459L - Coastal Ecology for Teachers Laboratory 1 hr.
Prerequisite(s): Permission of instructor. Corequisite(s): for MAR 459 . (May be taken as SCE 459L)
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MAR 461 - Physical Oceanography 3 hrs.
Prerequisite(s): PHY 112 or PHY 202 and MAT 168 or permission of instructor. An introduction to the physical properties of the oceans.
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MAR 461L - Physical Oceanography Laboratory 1 hr.
A laboratory for MAR 461 .
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MAR 466 - Acoustics 3 hrs.
Prerequisite(s): MAT 471 or permission of instructor. Principles of the generation, transmission and reception of acoustic waves.
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MAR 481 - Geological Oceanography 3 hrs.
Prerequisite(s): Permission of instructor. Study of the formation and deformation of the oceanic crust and the distribution and character of marine sediments.
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MAR 481L - Geological Oceanography Laboratory 1 hr.
A laboratory for MAR 481 .
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MAR 482 - Coastal Marine Geology 3 hrs.
Prerequisite(s): six hours in geology. Inshore and nearshore geological processes, sedimentation patterns and land forms. May be taken as GLY 431
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MAR 485 - Microcomputer Applications in Marine Science Instrumentation 3 hrs.
Introduction to programming and hardware concepts relevant for marine science applications.
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MAR 489 - Marine Science Seminar 1 hr.
Prerequisite(s): MAR 310 and MAR 413 . Current topics in marine science explored via student discussion and presentation. May be repeated for credit. (oral communication requirement)
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MAR 490 - Special Problems in Marine Science 1-6 hrs.
Prerequisite(s): Consent of instructor. Independent research.
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MAR 491 - Special Topics in Marine Science 1-6 hrs.
Prerequisite(s): Consent of instructor. Directed study in area for which no formal courses are offered. May be repeated up to four times with a change of topic.
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MAR 497 - Senior Practicum 2 hrs.
Prerequisite(s): MAR 489 (or MAR 489 as corerequisite) Exercises and experiences to evaluate and develop or improve selected key professional skills through speech and writing intensive activities. (Senior capstone)
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Marketing |
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MKT 300 - Principles of Marketing 3 hrs.
A study of the marketing function in organizations.
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MKT 322 - Creative Marketing 3 hrs.
Prerequisite(s): MKT 300 . This course cannot be taken in student’s final semester of work in the program (last 15 hours of work). An introductory course in problem-solving techniques which emphasizes creative problem-solving methodology, information processing strategies and interpersonal behavior in task-oriented groups applied to marketing.
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MKT 330 - Professional Selling 3 hrs.
Corequisite(s): MKT 300 . An analysis of the ethics, functions and techniques of professional selling using a behavioral and managerial approach.
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MKT 355 - Integrated Marketing Communications 3 hrs.
Prerequisite(s): MKT 300 . An introduction to marketing communications through integration of the basic principles from advertising, sales promotion and public relations.
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MKT 365 - Consumer Behavior 3 hrs.
Corequisite(s): MKT 300 . This course cannot be taken in student’s final semester of work in the program (last 15 hours of work). Analysis of human behavior in the market place; emphasis is placed on applying concepts from the social sciences to understanding consumer decision processes, buying patterns and consumer research.
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MKT 370 - Supply Chain Management 3 hrs.
Prerequisite(s): MKT 300 . Integrative analysis of business processes from original suppliers through end users.
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MKT 380 - Business-to-Business Marketing 3 hrs.
Prerequisite(s): MKT 300 . An analysis of developing, implementing and assessing organizational marketing strategies in commercial, industrial, institutional and governmental organizations.
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MKT 392 - Supervised Field Experience in Marketing 1-3 hrs.
Prerequisite(s): MKT 300 with a grade no lower than C and consent of chair. Supervised field-based internship in marketing.
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MKT 400 - Advanced Professional Selling 3 hrs.
Prerequisite(s): MKT 330 . Focuses on the application of selling techniques in a variety of formats and environments through the use of presentations, role plays and demonstrations.
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MKT 424 - Marketing Research 3 hrs.
Prerequisite(s): MKT 300 and BA 201 . A study of the systems, methods and procedures used in meeting the informational needs of managers in the marketing area for both quantitative and qualitative marketing data.
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MKT 428 - Marketing Management 3 hrs.
Prerequisite(s): MKT 322 , MKT 365 , FIN 300 , senior standing. A comprehensive course designed to synthesize the more specialized marketing knowledge of the student through the study of case histories.
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MKT 430 - Sales Management 3 hrs.
Prerequisite(s): MKT 300 . A study of the methods and procedures involved in selection, training, organization, compensation, supervision and evaluation of the sales force, using the modified case method of instruction.
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MKT 444 - Retail Management and Strategy 3 hrs.
Prerequisite(s): MKT 300 or MER 300 . An examination of specific problem areas in retail innovations, spatial competition and retail mix development.
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MKT 458 - Services Marketing 3 hrs.
Prerequisite(s): MKT 300 . This course provides a comprehensive understanding of services marketing with a focus on implementation of service strategies across a variety of industries.
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MKT 471 - Marketing in the Health Care Industry 3 hrs.
Prerequisite(s): MKT 300 . Focuses on the health care market, competition and the role of marketing in the health care industry.
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MKT 473 - Regulatory and Ethical Issues in the Health Care Industry 3 hrs.
Prerequisite(s): MKT 300 . Regulatory and ethical environment of the health care industry, including FDA approval, managed care and pricing issues.
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MKT 478 - Social Media Marketing and Merchandising 3 hrs.
A conceptual foundation and practical approach for developing a social media plan will be presented. Students will gain hands-on experience using social media strategically to achieve desired marketing goals through hands-on projects. Students will also earn a social media certification, which will provide tangible evidence of the digital skills acquired in this course.
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MKT 480 - Advanced Marketing Research 3 hrs.
Prerequisite(s): MKT 365 , MKT 424 . This project based course allows students to understand the role and application of research in the solution of marketing problems.
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MKT 492 - Special Problems in Marketing 1-6 hrs.
Prerequisite(s): Consent of chair. Individual study on an approved topic in marketing. Senior Honors Project (Students undertaking a Senior Honors project will enroll in MKT 492H.)
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MKT 495 - International Marketing 3 hrs.
Prerequisite(s): MKT 300 . The economic, political and cultural aspects of international business operations.
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MKT 498 - International Marketing Seminar Abroad 3 hrs.
Prerequisite(s): Consent of program director. Conducted abroad: a series of lectures and discussions involving authorities on international marketing issues and practices.
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MKT 499 - International Marketing Research Abroad 3 hrs.
Prerequisite(s): Consent of program director. A research course in international marketing offered for students enrolled in MKT 498 .
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Mass Communication and Journalism |
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MCJ 101 - Media Literacy 3 hrs.
A survey of the development and operation of traditional and digital media, including an overview of media economics and the impact of traditional and social media on American culture.
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MCJ 102 - Media Writing I 3 hrs.
This class focuses on basics of writing for understanding and comprehension, incorporation of grammar/spelling/punctuation skills and develops writing for all media platforms. Requires students to pass the equivalent of a GSP test.
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MCJ 200 - Introduction to Photography 1 hr.
Corequisite(s): MEA 101 and MEA 102 . Introduction to photography and its related software. Students will learn the basics of how to take still news photographs, including framing, lighting, and exposure. They will also gain a working knowledge of Photoshop and other more advanced software.
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MCJ 203 - News Writing and Reporting 3 hrs.
Prerequisite(s): MCJ 102 . This course focuses on reporting, editing, and writing for multiple platforms. Students improve and develop their writing for media along with becoming competent in interviewing and structuring journalistic stories.
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MCJ 300 - Multimedia Journalism 3 hrs.
Prerequisite(s): MCJ 102 . Course is designed to teach students how online storytelling works and to guide them through the process of becoming a multimedia journalist.
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MCJ 301 - Feature Writing 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 203 . Researching and writing feature articles, particularly for the magazine markets analysis of the magazine medium, freelance markets and online magazines.
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MCJ 302 - Photography for Journalists 3 hrs.
Introduction to photography and related software; students will learn the basics of how to take still news photographs, including framing, lighting, and exposure. They will also gain a working knowledge of Photoshop and other more advanced software, and they will learn the relationship between still photography and multimedia journalism.
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MCJ 303 - Investigative Strategies 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 203 . Students learn to investigate and compose in-depth reporting/writing on single topics across all media platforms.
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MCJ 304 - Broadcast Reporting I 3 hrs.
Prerequisite(s): MCJ 102 . Students will learn how to produce basic story forms for radio and TV and their role in producing news for broadcast as well as how to produce short video packages for social media.
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MCJ 310 - Digital and Social Media 3 hrs.
An examination of the theoretical, economic and cultural impact of digital and social media; students also develop their own online portfolio in which they establish their branded professional presence.
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MCJ 311 - News Editing 3 hrs.
Prerequisite(s): MCJ 102 . Students will critically evaluate news stories for all media platforms. Copy-editing/self-editing for accuracy, conciseness, assessment of story tone, structure and editing approaches for all platforms. Proper story development skills will be addressed.
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MCJ 312 - Graphic Design 3 hrs.
Survey of type and printing, with exercises in copy writing, design and layout of newspaper and other publications, including publication for the Web.
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MCJ 320 - Announcing 3 hrs.
Prerequisite(s): MCJ 102 . This course is designed to familiarize students with the requirements of a variety of radio and TV announcing situations.
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MCJ 329 - Introduction to Public Relations and Advertising 3 hrs.
Introduction to the professional practice of public relations and advertising, emphasizing the function and process, communication strategies, and professional ethics.
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MCJ 330 - Creative Strategy 3 hrs.
Study and practical exercises in preparation of camera-ready copy for advertising layouts; writing intensive course (WI)
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MCJ 333 - Media Planning 3 hrs.
Prerequisite(s): MCJ 102 . The study of traditional and digital media as vehicles for public relations and advertising messages; develop media plans using appropriate objectives, strategies, and tactics.
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MCJ 334 - Radio Production 3 hrs.
Prerequisite(s): MCJ 200 . Corequisite(s): MCJ 334L . Introductory course in radio production covering control room on-air production, off-air program production and radio station operations.
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MCJ 334L - Radio Production Lab 1 hr.
Corequisite(s): MCJ 334 . Studio production laboratory activities required for MCJ 334 .
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MCJ 341 - Photojournalism 3 hrs.
Prerequisite(s): MCJ 302 . Development of multimedia storytelling skills using still and video images and graphics.
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MCJ 342 - History of Photography 3 hrs.
Present and past uses of photography with emphasis on journalism, reportage and documentary uses.
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MCJ 343 - Photo Essay 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 200 , MEA 240 Advanced photojournalism course where students will photograph in-depth essay/stories. Areas of focus will be social issues and classic photography.
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MCJ 344 - Audio Reporting and Podcasting 3 hrs.
An examination of the basic elements of the radio and podcasting industries. Production of both radio content and podcasting will be discussed, heavily featuring digital convergence. Students will learn how to produce content for radio and podcasting, as well as the production elements necessary to get a signal on the air or host a podcast.
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MCJ 355 - Gender, Race and Media 3 hrs.
Analysis and evaluation of media representations of class, gender and race in American culture.
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MCJ 400 - Advanced Multimedia Storytelling 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 300 . Course is designed to teach students how to take the different elements of a multimedia story and package it for use on the Web.
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MCJ 401 - International Multimedia Storytelling 4 hrs.
Prerequisite(s): MCJ 102 , MCJ 200 , MCJ 203 ,(MCJ 303 or MCJ 304 , (MCJ 312 or MCJ 404 ). International studies course designed to teach journalism students how to put together multimedia stories while on assignment in another country.
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MCJ 402 - Advanced Reporting 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 200 , MCJ 203 , MCJ 303 . Reporting emphasizing research, analysis and writing about government and public institutions; traditional and contemporary reporting strategies examined, including consideration of online publications; capstone course for journalism majors in news-editorial emphasis; completion of senior portfolio required.
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MCJ 403 - Specialized Reporting 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 200 , MCJ 203 . Investigative and interpretative reporting of complex or specialized subjects. Emphasis on writing for publication.
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MCJ 404 - Broadcast Reporting II 3 hrs.
Prerequisite(s): MCJ 304 . Learn how to report and interview for television. Students will also focus on how to use social media to promote their stories and create an audience for their finished product.
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MCJ 406 - Journalism Workshop 3 hrs.
Prerequisite(s): MCJ 404 . Students work in a large newsroom-style environments on different elements of news production (print, video, photo, audio).
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MCJ 407 - Theories of Mass Communication 3 hrs.
An examination of scholarly theory pertaining to the mass communication process, the functions of mass communication and mass communication effects.
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MCJ 408 - Broadcast News Producing 3 hrs.
Student learn broadcast producing and anchoring techniques; develop skills including story creation, preproduction elements, live-to-tape production, and control room techniques.
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MCJ 418 - Practicum in Journalism 1-3 hrs.
Prerequisite(s): Consent of adviser. Supervised experience in news, photography, public relations or advertising.
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MCJ 421 - Public Relations 3 hrs.
Introduction to the professional practice of public relations, emphasizing its function and process, publics, tools and media of communication and professional ethics.
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MCJ 422 - Writing and Design for Public Relations and Advertising 3 hrs.
Fundamental writing and design skills in public relations and advertising; requires completion of a creative portfolio.
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MCJ 424 - Public Opinion, Mass Communication and Society 3 hrs.
The purpose of this course is to explore the impact of mass communication and public relations on public opinion and to examine the role of public opinion in the forming of policy and resolution of social issues.
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MCJ 425 - Data and Media Analytics 3 hrs.
Prepares students to utilize and evaluate professional telecommunication research services and to conduct elementary studies of media audiences.
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MCJ 426 - Public Relations and Advertising Research 3 hrs.
Prerequisite(s): MCJ 329 . Introduction to quantitative and qualitative methods of applied, basic, and evaluative research used in developing and managing public relations and advertising programs.
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MCJ 428 - Public Relations and Advertising Campaigns 3 hrs.
Prerequisite(s): MCJ 330 . Emphasizes systematic analysis of clients and publics, formulation of goals and strategies and multimedia communications; development of creative messages; evaluation of effectiveness and budget preparation; capstone course for public relations and advertising majors; completion of senior portfolio required.
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MCJ 429 - Internship 3 hrs.
Prerequisite(s): Consent of adviser and internship coordinator. Designed for students who have arranged internship in news, photography, advertising and public relations.
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MCJ 432 - Advertising Management and Sales 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 200 , MCJ 330 . This course focuses upon the organization, operation and management of the advertising department of a broadcast station or cable television system.
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MCJ 433 - Problems and Cases in Advertising 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 200 , MCJ 329 , MCJ 330 , MCJ 333 . The focus is upon problems, decisions and decision-making processes of advertising managers with special emphasis upon decision-making across the functional areas of the advertising process.
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MCJ 434 - Advertising Account Planning 3 hrs.
Examines the role of the account planner in advertising, including understanding the customer, defining target market and benefit, brand positioning, and the creative brief.
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MCJ 441 - Photojournalism Portfolio 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 200 , MCJ 341 . Allows completion of student portfolio entries; emphasizes presentation formats and styles; addresses digital production of portfolios; capstone course for journalism majors in the news-editorial emphasis with photojournalism concentration; completion of senior portfolio required.
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MCJ 451 - Digital Culture and Communication 3 hrs.
Prerequisite(s): Consent of instructor.
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