Dec 05, 2023  
2021-2022 Undergraduate Bulletin 
2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 365 - Consumer Behavior

3 hrs.
Corequisite(s): MKT 300 . This course cannot be taken in student’s final semester of work in the program (last 15 hours of work). Analysis of human behavior in the market place; emphasis is placed on applying concepts from the social sciences to understanding consumer decision processes, buying patterns and consumer research.