Apr 20, 2024  
2021-2022 Undergraduate Bulletin 
    
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2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

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MKT 424 - Marketing Research

3 hrs.
Prerequisite(s): MKT 300  and BA 201 . A study of the systems, methods and procedures used in meeting the informational needs of managers in the marketing area for both quantitative and qualitative marketing data.


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