Feb 17, 2025

2014-2015 Undergraduate Bulletin

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2014-2015 Undergraduate Bulletin [ARCHIVED CATALOG]

Healthcare Marketing, B.S.B.A. Semester-by-semester Guide

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Freshmen

1st semester (17 hours)

ENG 101 - Composition One 3 hrs.
MAT 101 - College Algebra 3 hrs.
CHE 106 - General Chemistry I 3 hrs.
CHE 106L - General Chemistry I Laboratory 1 hr.
BA 250 - Business School Experience 1 hr.

Select 1:

Select 1:

ANT 101 - The Human Experience: A Global Perspective on Human Diversity 3 hrs.
COH 100 - Concepts of Wellness 3 hrs.
ECO 101 - Basic Economics 3 hrs.
GHY 101 - World Geography: Dynamics of a Changing Earth 3 hrs.
PS 101 - American Government 3 hrs.
PSY 110 - General Psychology 3 hrs.
SOC 101 - Understanding Society: Principles of Sociology 3 hrs.

2nd semester (16 hours)

ENG 102 - Composition Two 3 hrs.
MAT 102 - Brief Applied Calculus 3 hrs.
BSC 250 - Human Anatomy and Physiology I 3 hrs.
BSC 250L - Human Anatomy and Physiology I Laboratory 1 hr.
ECO 201 - Principles of Macroeconomics 3 hrs.
HIS 101 - World Civilizations: Beginnings to 1500 C.E. 3 hrs.
HIS 102 - World Civilizations: 1500 to the present 3 hrs.

Sophomore

1st semester (16 hours)

ECO 202 - Principles of Microeconomics 3 hrs.
ENG 203 - World Literature 3 hrs.
BSC 251 - Human Anatomy and Physiology II 3 hrs.
BSC 251L - Human Anatomy and Physiology II Laboratory 1 hr.

Select 1:

HIS 101 - World Civilizations: Beginnings to 1500 C.E. 3 hrs.
HIS 102 - World Civilizations: 1500 to the present 3 hrs.
PHI 151 - Introduction to Philosophy 3 hrs.
PHI 171 - Ethics and Good Living 3 hrs.
REL 131 - Comparative Religion 3 hrs.

2nd semester (15 hours)

Select 1:

IT 200 - Introduction to Business Communication 3 hrs.
IT 361 - Computer Applications in Business Technology I 3 hrs.
ENG 301 - English Grammar 3 hrs.
Any foreign language not used 3 hrs.

Select 1:

CMS 111 - Oral Communication 3 hrs.
CMS 320 - Business and Professional Speaking 3 hrs.
CMS 330 - Small-Group Communication 3 hrs.

Select 1:

ANT 221 - Introduction to Cultural & Linguistic Anthropology 3 hrs.
ANT 311 - World Cultures 3 hrs.
GHY 331 - Cultural Systems in the Environment 3 hrs.
GHY 341 - Geography and World Political Affairs 3 hrs.
HIS 424 - The World in the 20th Century 3 hrs.
PS 331 - World Politics 3 hrs.
Any foreign language not previously used 3 hrs.

Junior

1st semester (15 hours)

BA 201 - Managerial Statistics I 3 hrs.
ACC 220 - Managerial Accounting 3 hrs.
MGT 300 - Management for Organizations 3 hrs.
MKT 300 - Principles of Marketing 3 hrs.
MIS 300 - Management Information Systems 3 hrs.

2nd semester (15 hours)

FIN 300 - Principles of Finance 3 hrs.
MGT 325 - Operations Management 3 hrs.
MKT 330 - Professional Selling 3 hrs.
MKT 365 - Consumer Behavior 3 hrs. or
MKT 355 - Integrated Marketing Communications 3 hrs. or
MKT 322 - Creative Marketing 3 hrs.
PHI 300 - Business Ethics 3 hrs. or
BA 310 - Professional Ethics 3 hrs.

Senior

1st semester (15 hours)

IT 380 - Organizational Communication 3 hrs.
Any approved international course 3 hrs.
MKT 380 - Business-to-Business Marketing 3 hrs. or
MKT 430 - Sales Management 3 hrs.
MKT 471 - Marketing in the Health Care Industry 3 hrs. (Fall only)

Select 1:

2nd semester (15 hours)

Select 1:

BSC 381 - Microorganisms in Health and Disease 3 hrs.
BSC 460 - Pharmacology 3 hrs.
NSG elective 3 hrs.

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