Dec 03, 2024

2013-2014 Undergraduate Bulletin

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2013-2014 Undergraduate Bulletin [ARCHIVED CATALOG]

Healthcare Marketing, B.S.B.A.

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Degree Plan (HCMBSBA)

General Education Curriculum

GEC 01. Written Communication (6 hours)

ENG 101 - Composition One 3 hrs.
ENG 102 - Composition Two 3 hrs.

GEC 02. Natural Science and Mathematics (11 minimum hours)

Science Requirement (8 hours)

Select 2 courses with labs:

BSC 250 - Human Anatomy and Physiology I 3 hrs. * AND
BSC 250L - Human Anatomy and Physiology I Laboratory 1 hr. *
BSC 251 - Human Anatomy and Physiology II 3 hrs. * AND
BSC 251L - Human Anatomy and Physiology II Laboratory 1 hr. *

GEC 04. Aesthetic Values (3 hours)

Select 1 course:

GEC 05. Social and Behavioral Sciences (6 hours)

Select 2 courses:

ANT 101 - The Human Experience: A Global Perspective on Human Diversity 3 hrs.
COH 100 - Concepts of Wellness 3 hrs.
ECO 101 - Basic Economics 3 hrs.
GHY 101 - World Geography: Dynamics of a Changing Earth 3 hrs.
PS 101 - American Government 3 hrs.
PSY 110 - General Psychology 3 hrs.
SOC 101 - Understanding Society: Principles of Sociology 3 hrs.

GEC 06. Computer Competency Requirement (Major Area)

MIS 300 - Management Information Systems 3 hrs.

GEC 07. Writing-Intensive Requirement (Major Area)

IT 380 - Organizational Communication 3 hrs.
ENG 101 & ENG 102 prerequisites

GEC 08. Speaking Intensive Requirement (3 hours)

Select 1 course:

CMS 111 - Oral Communication 3 hrs. (SI)
CMS 320 - Business and Professional Speaking 3 hrs. (SI)
CMS 330 - Small-Group Communication 3 hrs. (SI)

GEC 09. Capstone Requirement (Major Area)

MGT 400 - Global Managerial Policy and Strategy 3 hrs. (Capstone)
Must be taken Senior Year; ENG 101 & ENG 102 prerequisites

Note:

*This course satisfies both the GEC requirement and a program requirement for this major.

**This particular GEC course is recommended by this major.

***This course does not satisfy prerequisites for any other math course.

For full description of the GEC, see here .

GEC 06 - GEC 09 courses are specific to this major.

Program Curriculum

DEG 01. Major Area of Study Requirements (21 hours)

MKT 330 - Professional Selling 3 hrs.
MKT 392 - Supervised Field Experience in Marketing 1-3 hrs. (3 hours)
MKT 424 - Marketing Research 3 hrs.
MKT 471 - Marketing in the Health Care Industry 3 hrs.
MKT 473 - Regulatory and Ethical Issues in the Health Care Industry 3 hrs.

Select 1 course:

MKT 322 - Creative Marketing 3 hrs.
MKT 355 - Integrated Marketing Communications 3 hrs.
MKT 365 - Consumer Behavior 3 hrs.

Select 1 course:

MKT 380 - Business-to-Business Marketing 3 hrs.
MKT 430 - Sales Management 3 hrs.

DEG 02. Additional Requirements (65-73 hours)

College of Business Core Courses

ACC 200 - Introduction to Financial Accounting 3 hrs. AND
ACC 200L - Introduction to Financial Accounting Lab 0
ACC 220 - Managerial Accounting 3 hrs.
BA 200 - The Legal Environment of Business 3 hrs.
BA 201 - Managerial Statistics I 3 hrs.
BA 250 - Business School Experience 1 hr.
ECO 201 - Principles of Macroeconomics 3 hrs.
ECO 202 - Principles of Microeconomics 3 hrs.
Select any approved College of Business international course
FIN 300 - Principles of Finance 3 hrs.
MGT 300 - Management for Organizations 3 hrs.
MGT 325 - Operations Management 3 hrs.
MGT 400 - Global Managerial Policy and Strategy 3 hrs. (Capstone)
MIS 300 - Management Information Systems 3 hrs.
MKT 300 - Principles of Marketing 3 hrs.

Select 1:

BA 310 - Professional Ethics 3 hrs.
PHI 300 - Business Ethics 3 hrs.

Additional BSBA Requirements

IT 380 - Organizational Communication 3 hrs. (WI)

Select 1 course:

IT 200 - Introduction to Business Communication 3 hrs.
IT 361 - Computer Applications in Business Technology I 3 hrs.
ENG 301 - English Grammar 3 hrs.
Single foreign language course

Select 1 course:

ANT 221 - Introduction to Cultural & Linguistic Anthropology 3 hrs.
ANT 311 - World Cultures 3 hrs.
GHY 331 - Cultural Systems in the Environment 3 hrs.
GHY 341 - Geography and World Political Affairs 3 hrs.
HIS 424 - The World in the 20th Century 3 hrs.
PS 331 - World Politics 3 hrs.
Single foreign language course not used in BSBA Requirement #17

Select 2 courses, MAT 102 required

MAT 101 - College Algebra 3 hrs. **
MAT 102 - Brief Applied Calculus 3 hrs. *
Approved higher-level MAT course

Additional Program Requirements

CHE 106 - General Chemistry I 3 hrs. AND *
CHE 106L - General Chemistry I Laboratory 1 hr. *
BSC 250 - Human Anatomy and Physiology I 3 hrs. * AND
BSC 250L - Human Anatomy and Physiology I Laboratory 1 hr. *
BSC 251 - Human Anatomy and Physiology II 3 hrs. * AND
BSC 251L - Human Anatomy and Physiology II Laboratory 1 hr. *

Select 1 course:

BSC 381 - Microorganisms in Health and Disease 3 hrs.
BSC 460 - Pharmacology 3 hrs.
NSG elective (3 hours)

Select 1 course:

Hours to Degree

120 hours are needed to graduate with a BSBA in Healthcare Marketing. At least 50 percent of the hours applied to a degree at The University of Southern Mississippi must be earned from a senior college, and 45 of these hours must be in courses numbered 300 or above. The last 25 percent of course work must be earned from Southern Miss. The student must earn at least 12 hours in the major area of study from Southern Miss.