Marketing Analytics Undergraduate Certificate

The Marketing Analytics (MA) undergraduate certificate program at The University of Southern Mississippi is designed to equip students with the essential skills and knowledge required to thrive in the dynamic marketing field in the digital age. Marketing analytics is becoming increasingly relevant across nearly all industries as organizations strive to make data-driven decisions and gain a competitive advantage in the market. Students can expect to gain a deep understanding of data-driven marketing strategies and hands-on experience through this program by harnessing the power of data analytics to make informed marketing decisions, optimize marketing campaigns, and improve overall business performance.

Additional Academic Policies & Requirements

The Marketing Analytics certificate program requires at least twelve (12) hours of undergraduate coursework. The four-course certificate requires MKT 434 Marketing Analytics, MIS 340 Data Visualization, and two relevant electives. Once admitted to the program, MA students will meet with the marketing academic advisor to plan their courses.

Availability: Hattiesburg Campus and Online 100%

Admission Requirements: See University Certificate Admissions

Academic Policies and Requirements for Certificates:

See University Academic Policies for Certificates
Students must receive no lower than a “C” and maintain at least a 2.5 GPA in the certificate courses.
Students may request a waiver of prerequisite requirements based on industry experience. Such a waiver requires director approval.
Sophomore standing with a minimum of 30 credit hours is the prerequisite for MKT 300.
MKT 300 is the prerequisite for MKT 392, MKT 424, MKT 434, and LDR 410.
MKT 300 with a grade no lower than a C and consent of the director are the perquisites for MKT 392.
MKT 300 or MER 300 is the prerequisite for MER 438 and MER 478.
MKT 300 or HTM 300 is the prerequisite for HTM 444 and HTM 494
MIS 300 and BA 260 are the prerequisites for MIS 340 and BA 345.
BA 260 is the prerequisite for LDR 330 and LDR 410.
MKT 365 and MKT 424 are the prerequisites for MKT 480.

Hours to Certificate: 12 hours

Required courses:

MKT 434 - Marketing Analytics 3 hrs.
MIS 340 - Data Visualization 3 hrs.

Choose Two:

BA 345 - Advanced Data Analytics and Modeling 3 hrs.
HTM 444 - Tourism Research Methods 3 hrs.
HTM 494 - Strategic Destination Analysis 3 hrs.
MCJ 425 - Data and Media Analytics 3 hrs.
MER 438 - Sustainability and Global Sourcing 3 hrs.
MER 478 - Digital Media Merchandising and Marketing 3 hrs.
MKT 392 - Supervised Field Experience in Marketing 1-3 hrs.
MKT 424 - Marketing Research 3 hrs.
MKT 480 - Advanced Marketing Research 3 hrs.
MKT 492 - Special Problems in Marketing 1-6 hrs.
LDR 330 - Business Intelligence for Leaders 3 hrs.
LDR 410 - Web and Social Media Analytics 3 hrs.
ECO 450 - Introduction to Econometric Methods 4 hrs.
ECO 460 - Advanced Topics in Econometrics 3 hrs.