May 19, 2025

2024-2025 Undergraduate Bulletin

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2024-2025 Undergraduate Bulletin [ARCHIVED CATALOG]

Strategic Communication Minor

Academic Policies and Requirements:

See University Academic Policies for Minors

Hours to Minor: 18 hours

Course Requirements

COM 110 - Careers and Skills in Communication 1 hr.
COM 210 - Introduction to Digital Skills 2 hrs.
MCJ 102 - Media Writing 3 hrs.
MCJ 329 - Introduction to Strategic Communication 3 hrs.
MCJ 422 - Writing and Design for Strategic Communication 3 hrs.

Select 6 hours:

COM 310 - Digital and Social Media 3 hrs.
MCJ 312 - Graphic Design 3 hrs.
MCJ 330 - Advertising Creative Strategy 3 hrs.
MCJ 333 - Media Planning 3 hrs.
MCJ 424 - Public Opinion, Mass Communication and Society 3 hrs.
MCJ 425 - Data and Media Analytics 3 hrs.
MCJ 426 - Public Relations and Advertising Research 3 hrs.
MCJ 428 - Strategic Communication Capstone 3 hrs.
COM 429 - Internship Experience 3 hrs.
MCJ 482 - Seminar in Advertising 3 hrs.
MCJ 483 - Seminar in Public Relations 3 hrs.