May 23, 2024  
2023-2024 Undergraduate Bulletin 
2023-2024 Undergraduate Bulletin [ARCHIVED CATALOG]

Marketing BSBA

Marketing is an applied based program with an internationally recognized faculty who use their expertise to help build student knowledge (concepts, terms, theories) and enhance students’ problem-solving skills (creative and critical thinking, communication, collaboration). Students are challenged to apply the knowledge and skills on group projects and to effectively communicate with business professionals. A wide variety of professionalism opportunities are available, including student organizations, certificate programs, internships, study abroad programs, research opportunities, and advanced courses. Our faculty aim to connect with and challenge students to build character along with marketing know-how. We don’t give our students what they want in the moment; we give them what they need to be successful marketing professionals. 

Marketing is central to all business efforts. Without marketing efforts used to secure customers and establish profitable long-term relationships, there is nothing to count, invest, or manage. Therefore, our students have many career opportunities that go beyond a position in a marketing program. Some of the career options available to our graduates include advertising, sales, retailing, purchasing, marketing research, public relations, product/brand management, and social media marketing. Graduates have had success in securing jobs in pharmaceutical, consumer products, and professional services industries. Since more than half of all American workers are employed in marketing-related fields, the marketing major can target numerous career choices in the commercial/industrial, institutional and government sectors. In addition, a marketing degree is excellent preparation for entrepreneurship and small business management.

Marketing BSBA Degree Requirements (120 hours)  

Marketing BSBA Semester Guide  

Availability: Gulf Park Campus, Hattiesburg Campus and Online

Admission Requirements: See University Admission Policies  

Academic Policies and Requirements for Programs:

Accreditation: This program is accredited by AACSB International.