Marketing Minor

The Marketing Minor provides students with foundational knowledge of marketing through the required courses. Students can select marketing courses that best map to their chosen career path.

Academic Policies and Requirements for Minors:

Fifty percent of the Marketing Minor courses must be taken at The University of Southern Mississippi.
See University Academic Policies for Minors

Hours to Minor: 18 hours

Course Requirements

MKT 300 - Principles of Marketing 3 hrs.
MKT 365 - Consumer Behavior 3 hrs.

Select 12 credit hours:

MKT 322 - Creative Marketing 3 hrs.
MKT 330 - Professional Selling 3 hrs.
MKT 355 - Integrated Marketing Communications 3 hrs.
MKT 370 - Supply Chain Management 3 hrs.
MKT 380 - Business-to-Business Marketing 3 hrs.
MKT 430 - Sales Management 3 hrs.
MKT 400 - Advanced Professional Selling 3 hrs.
MKT 424 - Marketing Research 3 hrs.
MKT 434 - Marketing Analytics 3 hrs.
MKT 444 - Retail Management and Strategy 3 hrs.
MKT 458 - Services Marketing 3 hrs.
MKT 478 - Social Media Marketing and Merchandising 3 hrs.
MKT 495 - International Marketing 3 hrs.