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Nov 30, 2024
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2013-2014 Undergraduate Bulletin [ARCHIVED CATALOG]
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MCJ 428 - Public Relations Campaigns3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 421 , MCJ 422 , MCJ 426 . Emphasizes systematic analysis of clients and publics, formulation of goals and strategies and multimedia communications; evaluation of effectiveness and budget preparation included; case studies and field project; capstone course for journalism majors in public relations emphasis; completion of senior portfolio required.
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