Mar 15, 2026  
2024-2025 Undergraduate Bulletin 
    
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2024-2025 Undergraduate Bulletin [ARCHIVED CATALOG]

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MKT 434 - Marketing Analytics

3 hrs.
Prerequisite(s): MKT 300 .  This course is designed for students at the junior and senior level who are interested in the broad field of marketing analytics. This course will introduce students to state-of-the-art marketing analytics and will demonstrate how to practically apply these analytics to real-world business decisions.


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