HTM 494 - Strategic Destination Analysis

3 hrs.

Prerequisite(s): Senior standing with HTM 300 or with MKT 300. This course is designed for students to explore, diagnose, and analyze current issues in the hospitality and tourism industry. Students will examine the management problems and implications of contemporary trends for the industry; further, learn how to develop and implement necessary goals and strategies to shape the business via in-depth study.