Mar 15, 2026  
2024-2025 Undergraduate Bulletin 
    
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2024-2025 Undergraduate Bulletin [ARCHIVED CATALOG]

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MCJ 428 - Strategic Communication Capstone

3 hrs.
Prerequisite(s): MCJ 101 , MCJ 102 , COM 310 . Emphasizes strategic analysis of clients and publics, formulation of goals and strategies and multimedia communications; development of creative messages; evaluation of effectiveness and budget preparation; completion of senior portfolio required.


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