MKT 478 - Social Media Marketing and Merchandising

3 hrs.

Prerequisite(s): MKT 300 or MER 300. A conceptual foundation and practical approach for developing a social media plan will be presented. Students will gain hands-on experience using social media strategically to achieve desired marketing goals through hands-on projects. Students will also earn a social media certification, which will provide tangible evidence of the digital skills acquired in this course.