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Marine Science |
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MAR 461L - Physical Oceanography Laboratory 1 hr.
A laboratory for MAR 461 .
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MAR 466 - Acoustics 3 hrs.
Prerequisite(s): MAT 471 or permission of instructor. Principles of the generation, transmission and reception of acoustic waves.
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MAR 481 - Geological Oceanography 3 hrs.
Prerequisite(s): Permission of instructor. Study of the formation and deformation of the oceanic crust and the distribution and character of marine sediments.
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MAR 481L - Geological Oceanography Laboratory 1 hr.
A laboratory for MAR 481 .
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MAR 482 - Coastal Marine Geology 3 hrs.
Prerequisite(s): six hours in geology. Inshore and nearshore geological processes, sedimentation patterns and land forms. May be taken as GLY 431
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MAR 485 - Microcomputer Applications in Marine Science Instrumentation 3 hrs.
Introduction to programming and hardware concepts relevant for marine science applications.
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MAR 489 - Marine Science Seminar 1 hr.
Current topics in marine science explored via student discussion and presentation; may be repeated for credit (oral communication requirement).
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MAR 490 - Special Problems in Marine Science 1-6 hrs.
Prerequisite(s): Consent of instructor. Independent research.
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MAR 491 - Special Topics in Marine Science 1-6 hrs.
Prerequisite(s): Consent of instructor. Directed study in area for which no formal courses are offered.
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MAR 497 - Senior Practicum 2 hrs.
Exercises and experiences to evaluate and develop or improve selected key professional skills through speech and writing-intensive activities (senior capstone).
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Marketing |
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MKT 300 - Principles of Marketing 3 hrs.
A study of the marketing function in organizations.
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MKT 322 - Creative Marketing 3 hrs.
Prerequisite(s): MGT 300 . This course cannot be taken in student’s final semester of work in the program (last 15 hours of work). An introductory course in problem-solving techniques which emphasizes creative problem-solving methodology, information processing strategies and interpersonal behavior in task-oriented groups applied to marketing.
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MKT 330 - Professional Selling 3 hrs.
Prerequisite(s): MKT 300 An analysis of the ethics, functions and techniques of professional selling using a behavioral and managerial approach.
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MKT 355 - Integrated Marketing Communications 3 hrs.
Prerequisite(s): MKT 300 . An introduction to marketing communications through integration of the basic principles from advertising, sales promotion and public relations.
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MKT 365 - Consumer Behavior 3 hrs.
Corequisite(s): MKT 300 . This course cannot be taken in student’s final semester of work in the program (last 15 hours of work). Analysis of human behavior in the market place; emphasis is placed on applying concepts from the social sciences to understanding consumer decision processes, buying patterns and consumer research.
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MKT 370 - Supply Chain Management 3 hrs.
Prerequisite(s): MKT 300 . Integrative analysis of business processes from original suppliers through end users.
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MKT 380 - Business-to-Business Marketing 3 hrs.
Prerequisite(s): MKT 300 . An analysis of developing, implementing and assessing organizational marketing strategies in commercial, industrial, institutional and governmental organizations.
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MKT 392 - Supervised Field Experience in Marketing 1-3 hrs.
Prerequisite(s): MKT 300 with a grade no lower than C and consent of chair. Supervised field-based internship in marketing.
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MKT 400 - Advanced Professional Selling 3 hrs.
Prerequisite(s): MKT 330 . Focuses on the application of selling techniques in a variety of formats and environments through the use of presentations, role plays and demonstrations.
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MKT 424 - Marketing Research 3 hrs.
Prerequisite(s): MKT 300 and BA 201 . A study of the systems, methods and procedures used in meeting the informational needs of managers in the marketing area for both quantitative and qualitative marketing data.
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MKT 428 - Marketing Management 3 hrs.
Prerequisite(s): MKT 322 , MKT 365 , FIN 300 , senior standing. A comprehensive course designed to synthesize the more specialized marketing knowledge of the student through the study of case histories.
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MKT 430 - Sales Management 3 hrs.
Prerequisite(s): MKT 300 . A study of the methods and procedures involved in selection, training, organization, compensation, supervision and evaluation of the sales force, using the modified case method of instruction.
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MKT 444 - Retail Management and Strategy 3 hrs.
Prerequisite(s): MKT 300 . An examination of specific problem areas in retail innovations, spatial competition and retail mix development.
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MKT 458 - Services Marketing 3 hrs.
Prerequisite(s): MKT 300 . This course provides a comprehensive understanding of services marketing with a focus on implementation of service strategies across a variety of industries.
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MKT 471 - Marketing in the Health Care Industry 3 hrs.
Prerequisite(s): MKT 300 . Focuses on the health care market, competition and the role of marketing in the health care industry.
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MKT 473 - Regulatory and Ethical Issues in the Health Care Industry 3 hrs.
Prerequisite(s): MKT 300 . Regulatory and ethical environment of the health care industry, including FDA approval, managed care and pricing issues.
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MKT 480 - Advanced Marketing Research 3 hrs.
Prerequisite(s): MKT 365 , MKT 424 . This project based course allows students to understand the role and application of research in the solution of marketing problems.
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MKT 492 - Special Problems in Marketing 1-6 hrs.
Prerequisite(s): Consent of chair. Individual study on an approved topic in marketing. Senior Honors Project (Students undertaking a Senior Honors project will enroll in MKT 492H.)
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MKT 495 - International Marketing 3 hrs.
Prerequisite(s): MKT 300 . The economic, political and cultural aspects of international business operations.
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MKT 498 - International Marketing Seminar Abroad 3 hrs.
Prerequisite(s): Consent of program director. Conducted abroad: a series of lectures and discussions involving authorities on international marketing issues and practices.
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MKT 499 - International Marketing Research Abroad 3 hrs.
Prerequisite(s): Consent of program director. A research course in international marketing offered for students enrolled in MKT 498 .
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Mass Communication and Journalism |
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MCJ 101 - Survey of Mass Communication 3 hrs.
A survey of the development and operation of print, electronic and film media including an overview of mass communication theory and effects research.
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MCJ 102 - Introduction to Media Writing 3 hrs.
Corequisite(s): MCJ 103 . Introduction to writing techniques for the print, broadcast and online media.
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MCJ 103 - Literacy Skills for the Mass Media 1 hr.
Corequisite(s): MCJ 102 . Introduction and review of basic literacy skills required for successful performance in media professions, including grammar, spelling, punctuation, word usage and style.
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MCJ 200 - Introduction to Digital Media Production 2 hrs.
An introduction to computer software and basic media technologies used in convergence mass media settings. (Laptop required. See specifications at www.usm.edu/mcj.)
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MCJ 203 - Reporting 3 hrs.
Prerequisite(s): MCJ 102 . Application of news gathering techniques. Emphasis on interviewing, story idea origination and writing of original material for newspapers, with consideration of broadcast and online media.
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MCJ 240 - Visual Communication 3 hrs.
Prerequisite(s): MCJ 102 . Introduction to visual semantics, including the cues and symbols by which images convey meaning and their impact on viewers.
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MCJ 241 - Basic Elements of Photography 3 hrs.
Corequisite(s): MCJ 241L . Introductory course in camera operations, exposing, developing and printing black and white photographs; introduction to digital imaging.
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MCJ 241L - Basic Photography/Journalism Laboratory 1 hr.
Corequisite(s): MCJ 241
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MCJ 300 - Multimedia Storytelling 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 . Course is designed to teach students how storytelling on the Internet works and to guide them through the process of becoming a multimedia journalist.
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MCJ 301 - Feature Writing 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 203 . Researching and writing feature articles, particularly for the magazine markets analysis of the magazine medium, freelance markets and online magazines.
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MCJ 303 - Investigative Strategies for Journalists 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 203 . Strategies to locate, understand and use records and documents, including nongovernment sources and computer data bases, interviewing techniques as documentary evidence.
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MCJ 304 - Broadcast Reporting I 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 . Corequisite(s): MCJ 304L . Writing, editing and producing radio news stories and newscasts; emphasis on story idea origination, interviewing, audio recording and newscast delivery; consideration of online delivery of news.
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MCJ 304L - Broadcast Reporting I Lab 1 hr.
Corequisite(s): MCJ 304 . Production laboratory required for MCJ 304 .
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MCJ 311 - News Editing and Design 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 203 . Practice in the preparation of copy for print and online publications. Emphasizes precise language usage, news style, headline and caption writing.
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MCJ 312 - Graphic Design 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 . Survey of type and printing, with exercises in copy writing, design and layout of newspaper and other publications, including publication for the Web.
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MCJ 320 - Announcing 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 This course is designed to familiarize students with the requirements of a variety of radio and TV announcing situations.
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MCJ 329 - Issues in Advertising 3 hrs.
A study of practices and problems in advertising and its relationship to society.
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MCJ 330 - Advertising Creative Strategy 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 312 , MCJ 329 .MCJ 103 Study and practical exercises in preparation of camera-ready copy for advertising layouts.
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MCJ 333 - Advertising Media 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 329 . The study of media as vehicles for advertising messages; preparation of media objectives, strategies, budgets and buying plans as integral parts of the advertising process.
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MCJ 334 - Radio Production 3 hrs.
Prerequisite(s): MCJ 103 , MCJ 200 . Corequisite(s): MCJ 334L . Introductory course in radio production covering control room on-air production, off-air program production and radio station operations.
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MCJ 334L - Radio Production Lab 1 hr.
Corequisite(s): MCJ 334 . Studio production laboratory activities required for MCJ 334 .
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MCJ 335 - Video Production Techniques 3 hrs.
Prerequisite(s): MCJ 103 , MCJ 200 . Corequisite(s): MCJ 335L . Instruction in the fundamentals of communicating with the television medium through a combination of lecture, demonstration and production assignments.
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MCJ 335L - Video ProductionTechniques Lab 1 hr.
Corequisite(s): MCJ 335 . Production laboratory required for MCJ 335 .
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MCJ 340 - Intermediate Television Production 3 hrs.
Prerequisite(s): MCJ 103 , MCJ 200 , MCJ 335 . Advanced topics in studio production and direction.
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MCJ 341 - Photojournalism 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 241 , MCJ 241L . Intermediate course in camera and digital imaging techniques; emphasizes presentation of black-and-white still photojournalism.
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MCJ 342 - History of Photography 3 hrs.
Present and past uses of photography with emphasis on journalism, reportage and documentary uses.
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MCJ 343 - Photo Essay 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 241 , MCJ 241L .MCJ 335 Advanced photojournalism course where students will photograph in-depth essay/stories. Areas of focus will be social issues and classic photography.
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MCJ 355 - Gender, Race and Media 3 hrs.
Analysis and evaluation of media representations of class, gender and race in American culture.
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MCJ 360 - Telecommunication Regulation and Policy 3 hrs.
Study of the regulatory agencies, regulations and policies that affect the operation of domestic telecommunication media and delivery systems.
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MCJ 400 - Multimedia Producing 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 300 . Course is designed to teach students how to take the different elements of a multimedia story and package it for use on the Web.
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MCJ 402 - Advanced Reporting 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 203 , MCJ 303 . Reporting emphasizing research, analysis and writing about government and public institutions; traditional and contemporary reporting strategies examined, including consideration of online publications; capstone course for journalism majors in news-editorial emphasis; completion of senior portfolio required.
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MCJ 403 - Specialized Reporting 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 203 . Investigative and interpretative reporting of complex or specialized subjects. Emphasis on writing for publication.
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MCJ 404 - Broadcast Reporting II 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 300 , MCJ 304 . Corequisite(s): MCJ 404L . Writing, videotaping and editing television news stories and series; emphasis on story idea origination, interviewing and electronic news gathering techniques; consideration of online delivery of news; capstone course for the radio-television-film majors in broadcast journalism emphasis; completion of senior portfolio required.
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MCJ 404L - Broadcast Reporting II Lab 1 hr.
Corequisite(s): MCJ 404 . Production laboratory required for MCJ 404 .
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MCJ 405 - Problems in Publication Production 3 hrs.
Prerequisite(s): Permission of instructor. Practical training in the production of student publications and advising of staffs.
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MCJ 407 - Theories of Mass Communication 3 hrs.
An examination of scholarly theory pertaining to the mass communication process, the functions of mass communication and mass communication effects.
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MCJ 411 - Advanced Audio Production 3 hrs.
Prerequisite(s): MCJ 334 or consent of instructor. An advanced course in audio production for both aural and visual media.
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MCJ 412 - Visual Design 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 . Covers the history, design and production of media materials. Topics include design principles, visual perception, typography, manipulating images and photographs.
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MCJ 418 - Practicum in Journalism 1-3 hrs.
Prerequisite(s): Consent of adviser. Supervised experience in news, photography, public relations or advertising.
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MCJ 421 - Public Relations 3 hrs.
Introduction to the professional practice of public relations, emphasizing its function and process, publics, tools and media of communication and professional ethics.
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MCJ 422 - Public Relations Writing and Publication Design 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 312 , MCJ 421 . Concentrates on designing total public relations packages for public, business and nonprofit organizations; requires production of a publicity campaign.
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MCJ 424 - Public Opinion, Mass Communication and Society 3 hrs.
The purpose of this course is to explore the impact of mass communication and public relations on public opinion and to examine the role of public opinion in the forming of policy and resolution of social issues.
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MCJ 425 - Telecommunication Media Research 3 hrs.
Prepares students to utilize and evaluate professional telecommunication research services and to conduct elementary studies of media audiences.
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MCJ 426 - Public Relations Research 3 hrs.
Prerequisite(s): PSY 360 or SOC 460 , MCJ 102 , MCJ 103 , MCJ 200 , MCJ 421 . Introduction to quantitative and qualitative methods of applied, basic and evaluative research used in developing and managing public relations programs.
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MCJ 428 - Public Relations Campaigns 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 421 , MCJ 422 , MCJ 426 . Emphasizes systematic analysis of clients and publics, formulation of goals and strategies and multimedia communications; evaluation of effectiveness and budget preparation included; case studies and field project; capstone course for journalism majors in public relations emphasis; completion of senior portfolio required.
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MCJ 429 - Internship 3 hrs.
Prerequisite(s): Consent of adviser and internship coordinator. Designed for students who have arranged internship in news, photography, advertising and public relations.
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MCJ 431 - Advertising Campaigns 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 330 , MCJ 333 . Planning and executing advertising campaigns; capstone course for advertising majors; completion of senior portfolio required.
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MCJ 432 - Advertising Management and Sales 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 330 . This course focuses upon the organization, operation and management of the advertising department of a broadcast station or cable television system.
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MCJ 433 - Problems and Cases in Advertising 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 329 , MCJ 330 , MCJ 333 . The focus is upon problems, decisions and decision-making processes of advertising managers with special emphasis upon decision-making across the functional areas of the advertising process.
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MCJ 437 - Advanced Post Production 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 335 , MCJ 340 . Course is designed to increase student knowledge and experience in the area of editing, to better reflect real-world conditions and is project-driven.
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MCJ 440 - Advanced Television Production 3 hrs.
Prerequisite(s): MCJ 103 , MCJ 200 , MCJ 335 , MCJ 340 or permission of instructor. Advanced topics in video post-production theory and practice; capstone course for the radio-television-film majors in radio-television production emphasis; completion of senior portfolio required.
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MCJ 441 - Photojournalism Portfolio 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 241 /MCJ 241L , MCJ 341 . Allows completion of student portfolio entries; emphasizes presentation formats and styles; addresses digital production of portfolios; capstone course for journalism majors in the news-editorial emphasis with photojournalism concentration; completion of senior portfolio required.
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MCJ 442 - Writing for Radio-TV 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 . Basic broadcast copywriting for continuity, commercials and program formats; course content applied in frequent writing assignments; typing proficiency required.
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MCJ 447 - Television Production Workshop 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 200 , MCJ 335 , MCJ 340 or permission of instructor. Advanced experience in all phases of television production, direction and post-production.
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MCJ 448 - Seminar in Radio-TV 3 hrs.
Examination of a telecommunication topic; may be repeated with a different topic or combined with MCJ 478 for a total of six hours.
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MCJ 450 - History of Journalism 3 hrs.
Major events, issues and personalities of American mass media examined within interdisciplinary framework; historical relations of print media and public institutions emphasized.
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MCJ 451 - Digital Culture and Communication 3 hrs.
Prerequisite(s): Consent of instructor.
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MCJ 454 - Media Law and Ethics 3 hrs.
Course provides students with a broad understanding of the legal environment in which media institutions function and explore principles and case studies in mass media ethics.
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MCJ 455 - Media Ethics 3 hrs.
Examination of major moral dilemmas, issues and practices of mass media through lectures and case studies, with emphasis on moral decision-making.
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MCJ 460 - Media Law 3 hrs.
Rights and constraints of the press, with emphasis on both legal and ethical considerations; a study of libel, copyright, monopoly, contempt, regulations and other aspects of the law as applied to mass communication.
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MCJ 461 - Mass Media History 3 hrs.
Study of the development, evolution and function of the mass media and its influence on American culture and the global society.
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MCJ 462 - Media Criticism 3 hrs.
Course will introduce students to academic and journalistic approaches to analyzing mass media and culture, including media representations of class, gender and race.
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MCJ 463 - Media Management and Economics 3 hrs.
Course examines leadership and management approaches at media organizations and the implications of ownership and government regulation of media systems.
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MCJ 480 - Seminar in Journalism 3 hrs.
Examination of theoretical concepts in journalism and the setting for their application; may be repeated for maximum six hours credit.
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MCJ 481 - International Broadcasting 3 hrs.
Prerequisite(s): Permission of instructor. An examination of the development, structure, functions, programming and audiences of international broadcasting services.
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MCJ 482 - Seminar in Advertising 3 hrs.
Examination of issues and practices in advertising and the settings for their application; may be repeated for a maximum of six hours credit.
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MCJ 483 - Seminar in Public Relations 3 hrs.
Examination of issues and practices in public relations and the settings for their applications; may be repeated for maximum of six hours credit.
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