Nov 23, 2024

2012-2013 Undergraduate Bulletin

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2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

Healthcare Marketing, B.S.B.A.

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Degree Plan (HCMBSBA)

General Education Curriculum

GEC 01. Written Communication (6 hours)

ENG 101 - Composition One 3 hrs.
ENG 102 - Composition Two 3 hrs.

GEC 02. Basic Science and Mathematics (11 hours)

Science Requirement (8 hours)

Select 2 courses with labs:

BSC 250 - Human Anatomy and Physiology I 3 hrs. * AND
BSC 250L - Human Anatomy and Physiology I Laboratory 1 hr. *
BSC 251 - Human Anatomy and Physiology II 3 hrs. * AND
BSC 251L - Human Anatomy and Physiology II Laboratory 1 hr. *

Mathematics Requirement (3 hours)

MAT 101 - College Algebra 3 hrs. *

GEC 03. Global History and Culture (12 hours)

Social Sciences Requirement (3 hours)

Select 1 course:

SOC 101 - Understanding Society: Principles of Sociology 3 hrs. *

Humanities Requirement (9 hours)

ENG 203 - World Literature 3 hrs.

Select 2 courses, 1 History required:

HIS 101 - World Civilizations: Beginnings to 1500 C.E. 3 hrs. *
HIS 102 - World Civilizations: 1500 to the present 3 hrs. *

GEC 04. Aesthetic Values (3 hours)

Select 1 course:

GEC 05. Decision-Making and Responsibility (3 hours)

Select 1 course:

GEC 06. Computer Competency Requirement* (BSBA)

MIS 300 - Management Information Systems 3 hrs.

GEC 07. Writing-Intensive Requirement* (BSBA)

IT 380 - Organizational Communication 3 hrs.
ENG 101 & ENG 102 prerequisites

GEC 08. Oral Communication Requirement* (3 hours)

Select 1 course:

CMS 111 - Oral Communication 3 hrs. (SI)
CMS 320 - Business and Professional Speaking 3 hrs. (SI)
CMS 330 - Small-Group Communication 3 hrs. (SI)

GEC 09. Capstone Requirement* (Major Area)

MGT 400 - Global Managerial Policy and Strategy 3 hrs. (Capstone)
Must be taken Senior Year; ENG 101 & ENG 102 prerequisites

Note:

*This particular GEC course is required for this major.

**These particular GEC courses are the available options for this major

For full description of the GEC, see here .

Program Curriculum

DEG 01. BSBA Requirements (55 hours)

Select 1 course:

Hours to Degree

120 hours are needed to graduate with a BSBA in Healthcare Marketing. At least 50 percent of the hours applied to a degree at The University of Southern Mississippi must be earned from a senior college, and 45 of these hours must be in courses numbered 300 or above. The last 25 percent of course work must be earned from Southern Miss. The student must earn at least 12 hours in the major area of study from Southern Miss.

Semester-by-semester guide

Freshmen

1st semester (17 hours)

ENG 101 - Composition One 3 hrs.
MAT 101 - College Algebra 3 hrs.
CHE 106 - General Chemistry I 3 hrs.
CHE 106L - General Chemistry I Laboratory 1 hr.
SOC 101 - Understanding Society: Principles of Sociology 3 hrs.
BA 250 - Business School Experience 1 hr.

Select 1:

2nd semester (16 hours)

ENG 102 - Composition Two 3 hrs.
MAT 102 - Brief Applied Calculus 3 hrs.
BSC 250 - Human Anatomy and Physiology I 3 hrs.
BSC 250L - Human Anatomy and Physiology I Laboratory 1 hr.
ECO 201 - Principles of Macroeconomics 3 hrs.
HIS 101 - World Civilizations: Beginnings to 1500 C.E. 3 hrs.

Sophomore

1st semester (16 hours)

PSY 110 - General Psychology 3 hrs. or
PS 101 - American Government 3 hrs. or
FIN 200 - Personal Finance 3 hrs.
ECO 202 - Principles of Microeconomics 3 hrs.
HIS 102 - World Civilizations: 1500 to the present 3 hrs.
ENG 203 - World Literature 3 hrs.
BSC 251 - Human Anatomy and Physiology II 3 hrs.
BSC 251L - Human Anatomy and Physiology II Laboratory 1 hr.

2nd semester (15 hours)

Select 1:

IT 200 - Introduction to Business Communication 3 hrs.
IT 361 - Computer Applications in Business Technology I 3 hrs.
ENG 301 - English Grammar 3 hrs.
Any foreign language not used 3 hrs.

Select 1:

CMS 111 - Oral Communication 3 hrs.
CMS 320 - Business and Professional Speaking 3 hrs.
CMS 330 - Small-Group Communication 3 hrs.

Select 1:

ANT 101 - The Human Experience: A Global Perspective on Human Diversity 3 hrs.
ANT 221 - Introduction to Cultural & Linguistic Anthropology 3 hrs.
ANT 311 - World Cultures 3 hrs.
FL 401 - 3 hrs.
GHY 331 - Cultural Systems in the Environment 3 hrs.
GHY 341 - Geography and World Political Affairs 3 hrs.
HIS 424 - The World in the 20th Century 3 hrs.
PS 350 - Political Systems of the Modern World 3 hrs.
Any foreign language not previously used 3 hrs.

Junior

1st semester (15 hours)

BA 201 - Managerial Statistics I 3 hrs.
ACC 220 - Managerial Accounting 3 hrs.
MGT 300 - Management for Organizations 3 hrs.
MKT 300 - Principles of Marketing 3 hrs.
MIS 300 - Management Information Systems 3 hrs.

2nd semester (15 hours)

FIN 300 - Principles of Finance 3 hrs.
MGT 325 - Operations Management 3 hrs.
MKT 330 - Professional Selling 3 hrs.
MKT 365 - Consumer Behavior 3 hrs. or
MKT 355 - Integrated Marketing Communications 3 hrs. or
MKT 322 - Creative Marketing 3 hrs.
PHI 300 - Business Ethics 3 hrs.

Senior

1st semester (15 hours)

IT 380 - Organizational Communication 3 hrs.
Any approved international course 3 hrs.
MKT 380 - Business-to-Business Marketing 3 hrs. or
MKT 430 - Sales Management 3 hrs.
MKT 471 - Marketing in the Health Care Industry 3 hrs. (Fall only)

Select 1:

2nd semester (15 hours)

MKT 473 - Regulatory and Ethical Issues in the Health Care Industry 3 hrs. (Spring only)
MKT 424 - Marketing Research 3 hrs.
MKT 392 - Supervised Field Experience in Marketing 1-3 hrs.
MGT 400 - Global Managerial Policy and Strategy 3 hrs.

Select 1:

BSC 381 - Microorganisms in Health and Disease 3 hrs.
BSC 460 - Pharmacology 3 hrs.
NSG elective 3 hrs.

Healthcare Marketing, B.S.B.A.

Degree Plan (HCMBSBA)

General Education Curriculum

GEC 01. Written Communication (6 hours)

GEC 02. Basic Science and Mathematics (11 hours)

Science Requirement (8 hours)

Mathematics Requirement (3 hours)

GEC 03. Global History and Culture (12 hours)

Social Sciences Requirement (3 hours)

Humanities Requirement (9 hours)

Select 2 courses, 1 History required:

GEC 04. Aesthetic Values (3 hours)

GEC 05. Decision-Making and Responsibility (3 hours)

GEC 06. Computer Competency Requirement* (BSBA)

GEC 07. Writing-Intensive Requirement* (BSBA)

GEC 08. Oral Communication Requirement* (3 hours)

GEC 09. Capstone Requirement* (Major Area)

Note:

Program Curriculum

DEG 01. BSBA Requirements (55 hours)

College of Business Core Courses

Additional BSBA Requirements

Select 1 course:

Select 1 course:

DEG 02. Major Area of Study Requirements (21 hours)

Select 1 course:

Select 1 course:

DEG 03. Additional Requirements (10 hours)

Select 1 course:

Select 1 course:

Hours to Degree

Semester-by-semester guide

Freshmen

1st semester (17 hours)

Select 1:

2nd semester (16 hours)

Sophomore

1st semester (16 hours)

2nd semester (15 hours)

Select 1:

Select 1:

Select 1:

Junior

1st semester (15 hours)

2nd semester (15 hours)

Senior

1st semester (15 hours)

Select 1:

2nd semester (15 hours)

Select 1: