Marketing, B.S.B.A. Degree Requirements (120 hours)

GEC 01. Written Communication (6 hours)

• ENG 101 - Composition One 3 hrs.
• ENG 102 - Composition Two 3 hrs.

GEC 02. Natural Science (8-10 hours minimum)

Select 2 courses with labs:

• AST 111 - General Astronomy I 3 hrs. AND
• AST 111L - General Astronomy I Laboratory 1 hr.

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• AST 112 - General Astronomy II 3 hrs. AND
• AST 112L - General Astronomy II Laboratory 1 hr.

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• BSC 103 - Biology and Society 3 hrs. ◊ AND
• BSC 103L - Biology and Society Laboratory 1 hr ◊

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• BSC 110 - Principles of Biological Science I 3 hrs. AND
• BSC 110L - Principles of Biological Science I Laboratory 1 hr.

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• BSC 111 - Principles of Biological Science II 3 hrs. AND
• BSC 111L - Principles of Biological Science II Laboratory 1 hr.

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• BSC 250 - Human Anatomy and Physiology I 3 hrs. AND
• BSC 250L - Human Anatomy and Physiology I Laboratory 1 hr.

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• BSC 251 - Human Anatomy and Physiology II 3 hrs. AND
• BSC 251L - Human Anatomy and Physiology II Laboratory 1 hr.

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• CHE 104 - Chemistry and Our Environment 3 hrs. AND
• CHE 104L - Chemistry and Our Environment Laboratory 1 hr.

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• CHE 106 - General Chemistry I 3 hrs. AND
• CHE 106L - General Chemistry I Laboratory 1 hr.

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• GHY 104 - Weather and Climate 3 hrs. AND
• GHY 104L - Weather and Climate Laboratory 1 hr.

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• GHY 105 - Land and Water 3 hrs. AND
• GHY 105L - Land and Water Lab 1 hr.

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• GLY 101 - Physical Geology 3 hrs. AND
• GLY 101L - Physical Geology Laboratory 1 hr.

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• GLY 103 - Historical Geology 3 hrs. AND
• GLY 103L - Historical Geology Laboratory 1 hr.

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• MAR 151 - Introduction to Ocean Science 3 hrs. AND
• MAR 151L - Introduction to Ocean Science Laboratory 1 hr.

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• PHY 103 - Introductory Physics 3 hrs. AND
• PHY 103L - Introductory Physics Laboratory 1 hr.

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• PHY 111 - General Physics I 3 hrs. AND
• PHY 111L - General Physics I Laboratory 1 hr.

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• PHY 112 - General Physics II 3 hrs. AND
• PHY 112L - General Physics II Laboratory 1 hr.

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• PHY 201 - General Physics I with Calculus 4 hrs. AND
• PHY 201L - General Physics I with Calculus Laboratory 1 hr.

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• PHY 202 - General Physics II with Calculus 4 hrs. AND
• PHY 202L - General Physics II with Calculus Laboratory 1 hr.

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• PSC 190 - Living in a Material World 3 hrs. AND
• PSC 190L - Lab for Living in a Material World 1 hr.

GEC 03. Humanities (9 hours)

• ENG 203 - World Literature 3 hrs.

GEC 04. Aesthetic Values (3 hours)

Select 1 course:

• ART 130 - Art Appreciation 3 hrs.
• DAN 130 - Dance Appreciation 3 hrs.
• MUS 165 - The Enjoyment of Music 3 hrs.
• THE 100 - Theatre Appreciation 3 hrs.

GEC 05. Social and Behavioral Sciences (6 hours)

Select 2 courses:

• ANT 101 - The Human Experience: A Global Perspective on Human Diversity 3 hrs.
• COH 100 - Concepts of Wellness 3 hrs.
• ECO 101 - Basic Economics 3 hrs.
• GHY 101 - World Geography: Dynamics of a Changing Earth 3 hrs.
• PS 101 - American Government 3 hrs.
• PSY 110 - General Psychology 3 hrs.
• SOC 101 - Understanding Society: Principles of Sociology 3 hrs.

GEC 06. Mathematics (3 hours)

Select 1 course:

• MAT 100 - Quantitative Reasoning 3 hrs. ***
• MAT 101 - College Algebra 3 hrs. **
• Higher-level MAT course*

GEC 07. Writing-Intensive Requirement (Major Area)

• ENG 333 - Technical Writing 3 hrs. (WI) or
• IT 380 - Organizational Communication 3 hrs. (WI)

• ENG 101  & ENG 102  prerequisites

GEC 08. Speaking Intensive Requirement (3 hours)

Select 1 course:

• CMS 111 - Public Speaking 3 hrs. (SI)
• CMS 305 - Interpersonal Communication 3 hrs. (SI)
• CMS 320 - Professional Communication 3 hrs. (SI)
• CMS 330 - Small-Group Communication 3 hrs. (SI)

GEC 09. Capstone Requirement (Major Area)

• MGT 400 - Global Managerial Policy and Strategy 3 hrs. (Capstone)

• Must be taken Senior Year; ENG 101  & ENG 102  prerequisites

Note:

*This course satisfies both the GEC requirement and a program requirement for this major.

**This particular GEC course is recommended by this major.

***This course does not satisfy prerequisites for any other math course.

◊ GEC restrictions apply; see here .

GEC 07 - GEC 09 courses are specific to this major.

For full description of the GEC, see here .

DEG 01. Major Area of Study Requirements (24 hours)

• MKT 322 - Creative Marketing 3 hrs.
• MKT 330 - Professional Selling 3 hrs.
• MKT 365 - Consumer Behavior 3 hrs.
• MKT 424 - Marketing Research 3 hrs.
• MKT 428 - Marketing Management 3 hrs.

DEG 02. Additional Requirements (58-61 hours)