HTM 442 - Strategic Hospitality Sales

3 hrs.

Prerequisite(s): HTM 300 or MKT 300. Focus on the process of selling hospitality and tourism products and experiential services to customers in the marketplace with special reference to the application of market segmentation, product differentiation, positioning, and promotion. Students will learn theories, procedures, challenges, and skills of selling in the B2C (business to customers) model.