Mar 29, 2024  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 478 - Social Media Marketing and Merchandising

3 hrs.
A conceptual foundation and practical approach for developing a social media plan will be presented. Students will gain hands-on experience using social media strategically to achieve desired marketing goals through hands-on projects. Students will also earn a social media certification, which will provide tangible evidence of the digital skills acquired in this course.