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Dec 05, 2025
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2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]
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HTM 472 - Casino and Resort Marketing3 hrs.
Prerequisite(s): HTM 378 . At least junior standing (60 hours completed). An integrated and in-depth overview of the application of marketing concepts within the casino/resort industry. Students will gain knowledge in the areas of general marketing, data base marketing, direct mail, social media marketing, the role of integrated resorts, and the competencies required for a career in casino marketing.
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