MER 478 - Digital Media Merchandising and Marketing

3 hrs.

Prerequisite(s): MER 300, MKT 300 or permission of instructor. Digital Media Merchandising/Marketing introduces interactions with customers through digital means by providing a framework and tools for managing and analyzing an organization’s virtual presence for merchandising and marketing purposes. Additionally, this course provides understanding and knowledge of important digital merchandising/marketing domains such as web design, marketing analytics, search engine optimization, paid search marketing, email marketing, and online advertising. To showcase your expertise, certifications from top digital platforms such as Google and HubSpot can be earned as part of the course content.