Sep 28, 2024  
2021-2022 Undergraduate Bulletin 
    
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2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

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MER 337 - Retail Promotion

3 hrs.
Prerequisite(s): MER 300  or MKT 300  or permission of instructor. This course explores how the promotional mix and store design are used to effectively create retail spaces and promotional plans that meet retail and consumer needs.  Students will engage in hands-on activities to practice course concepts. 


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