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Sep 28, 2024
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2018-2019 Undergraduate Bulletin [ARCHIVED CATALOG]
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HTM 442 - Strategic Hospitality Sales Leadership3 hrs. Prerequisite(s): HTM 100 , HTM 358 , HTM 368 , HTM 378 . Focus on marketing issues unique to the hotels and restaurants with special attention to application of market segmentation, product differentiation and positioning, and promotion.
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