Social Media Content and Strategy Minor

The Social Media Content and Strategy is an interdisciplinary minor that combines the study of Marketing and Communication to introduce you to the world of multi-channel marketing and prepare you for careers in fields such as social media, digital media, digital marketing, e-commerce, content marketing, and internet marketing. Through a combination of lectures and applied experiences approach such as projects, case study, and simulations, you will master the art of crafting authentic content marketing, designing visually appealing graphics, and marketing strategy. Subjects of interest will be content creation, digital media, design software, search engine optimization, social media, content marketing, digital advertising, email marketing, and more.

Academic Policies and Requirements for Minors:

See University Academic Policies for Minors
All current USM students are eligible for admission to the minor.
Students majoring in the School of Marketing or the School of Media and Communication may have 9 credit hours to overlap with their major DEG01 course.

Hours to Minor: 21 hours

Course Requirements (21 hours)

All students are required to take the following courses:

COM 310 - Digital and Social Media 3 hrs.
MCJ 312 - Graphic Design 3 hrs.
MKT 300 - Principles of Marketing 3 hrs.
MKT 355 - Integrated Marketing Communications 3 hrs.

Select 1 course:

MCJ 102 - Media Writing 3 hrs.
MCJ 422 - Writing and Design for Strategic Communication 3 hrs.

Electives

Students select electives from the following lists depending on their major:

School of Marketing Students

Select 2 courses:

COM 423 - AI in Communication 3 hrs.
MCJ 300 - Multimedia Journalism 3 hrs.
MCJ 302 - Photography for Journalists 3 hrs.
MCJ 329 - Introduction to Strategic Communication 3 hrs.
MCJ 344 - Audio Reporting and Podcasting 3 hrs.
Select one internship course in social media or digital marketing (COM 429 ; MKT 392 ). 3 hrs.

School of Media and Communication Students

Select 2 courses:

All Other Students

Select 2 courses:

COM 423 - AI in Communication 3 hrs.
MCJ 300 - Multimedia Journalism 3 hrs.
MCJ 302 - Photography for Journalists 3 hrs.
MCJ 329 - Introduction to Strategic Communication 3 hrs.
MCJ 344 - Audio Reporting and Podcasting 3 hrs.
MKT 434 - Marketing Analytics 3 hrs.
MKT 478 - Social Media Marketing 3 hrs.
MKT 479 - Digital Marketing 3 hrs.
Select one internship course in social media or digital marketing (COM 429 ; MKT 392 ). 3 hrs.

Note:

MCJ 102 is a prerequisite for MCJ 300 and MCJ 422.
School of Marketing and School of Media and Communication students are encouraged to take an internship in their schools.
MKT 300 is a prerequisite for MKT 355, MKT 434, MKT 478, and MKT 479.