Marketing, B.S.B.A.

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Degree Plan (MRKTBSBA)

General Education Curriculum

GEC 01. Written Communication (6 hours)

ENG 101 - Composition One 3 hrs.
ENG 102 - Composition Two 3 hrs.

GEC 02. Basic Science and Mathematics (11 hours minimum)

Science Requirement (8 hours minimum)

Select 2 courses with labs:

AST 111 - General Astronomy I 3 hrs. AND
AST 111L - General Astronomy I Laboratory 1 hr.
AST 112 - General Astronomy II 3 hrs. AND
AST 112L - General Astronomy II Laboratory 1 hr.
BSC 103 - Biology and Society 3 hrs. ◊ AND
BSC 103L - Biology and Society Laboratory 1 hr ◊
BSC 110 - Principles of Biological Science I 3 hrs. AND
BSC 110L - Principles of Biological Science I Laboratory 1 hr.
BSC 111 - Principles of Biological Science II 3 hrs. AND
BSC 111L - Principles of Biological Science II Laboratory 1 hr.
BSC 250 - Human Anatomy and Physiology I 3 hrs. AND
BSC 250L - Human Anatomy and Physiology I Laboratory 1 hr.
BSC 251 - Human Anatomy and Physiology II 3 hrs. AND
BSC 251L - Human Anatomy and Physiology II Laboratory 1 hr.
CHE 104 - Chemistry and Our Environment 3 hrs. AND
CHE 104L - Chemistry and Our Environment Laboratory 1 hr.
CHE 106 - General Chemistry I 3 hrs. AND
CHE 106L - General Chemistry I Laboratory 1 hr.
CHE 107 - General Chemistry II 3 hrs. AND
CHE 107L - General Chemistry II Laboratory 1 hr.
GHY 104 - Weather and Climate 3 hrs. AND
GHY 104L - Weather and Climate Laboratory 1 hr.
GHY 105 - Landforms, Hydrology and Biogeography 3 hrs. AND
GHY 105L - Landforms, Hydrology and Biogeography Laboratory 1 hr.
GLY 101 - Physical Geology 3 hrs. AND
GLY 101L - Physical Geology Laboratory 1 hr.
GLY 103 - Historical Geology 3 hrs. AND
GLY 103L - Historical Geology Laboratory 1 hr.
MAR 151 - Introduction to Ocean Science 3 hrs. AND
MAR 151L - Introduction to Ocean Science Laboratory 1 hr.
PHY 103 - Introductory Physics 3 hrs. AND
PHY 103L - Introductory Physics Laboratory 1 hr.
PHY 111 - General Physics I 3 hrs. AND
PHY 111L - General Physics I Laboratory 1 hr.
PHY 112 - General Physics II 3 hrs. AND
PHY 112L - General Physics II Laboratory 1 hr.
PHY 201 - General Physics I with Calculus 4 hrs. AND
PHY 201L - General Physics I with Calculus Laboratory 1 hr.
PHY 202 - General Physics II with Calculus 4 hrs. AND
PHY 202L - General Physics II with Calculus Laboratory 1 hr.
PSC 190 - Living in a Material World 3 hrs. AND
PSC 190L - Lab for Living in a Material World 1 hr.

Mathematics Requirement (3 hours)

MAT 101 - College Algebra 3 hrs. *

GEC 03. Global History and Culture (12 hours)

Social Sciences Requirement (3 hours)

Select 1 course:

SOC 101 - Understanding Society: Principles of Sociology 3 hrs. *

Humanities Requirement (9 hours)

ENG 203 - World Literature 3 hrs.

Select 2 courses, 1 History required:

HIS 101 - World Civilizations: Beginnings to 1500 C.E. 3 hrs. *
HIS 102 - World Civilizations: 1500 to the present 3 hrs. *

GEC 04. Aesthetic Values (3 hours)

Select 1 course:

GEC 05. Decision-Making and Responsibility (3 hours)

Select 1 course:

GEC 06. Computer Competency Requirement* (BSBA)

MIS 300 - Management Information Systems 3 hrs.

GEC 07. Writing-Intensive Requirement* (BSBA)

IT 380 - Organizational Communication 3 hrs.
ENG 101 & ENG 102 prerequisites

GEC 08. Oral Communication Requirement* (3 hours)

Select 1 course:

CMS 111 - Oral Communication 3 hrs. (SI)
CMS 320 - Business and Professional Speaking 3 hrs. (SI)
CMS 330 - Small-Group Communication 3 hrs. (SI)

GEC 09. Capstone Requirement* (BSBA)

MGT 400 - Global Managerial Policy and Strategy 3 hrs. (Capstone)
Must be taken Senior Year; ENG 101 & ENG 102 prerequisites

Note:

*This particular GEC course is required for this major.

**These particular GEC courses are the available options for this major

◊ GEC restrictions apply; see here .

For full description of the GEC, see here .

Program Curriculum

DEG 01. BSBA Requirements (55 hours)

DEG 02. Major Area of Study Requirements (24 hours)

Select 3 courses:

MKT 355 - Integrated Marketing Communications 3 hrs.
MKT 370 - Supply Chain Management 3 hrs.
MKT 380 - Business-to-Business Marketing 3 hrs.
MKT 400 - Advanced Professional Selling 3 hrs.
MKT 430 - Sales Management 3 hrs.
MKT 444 - Retail Management and Strategy 3 hrs.
MKT 458 - Services Marketing 3 hrs.
MKT 480 - Advanced Marketing Research 3 hrs.
MKT 495 - International Marketing 3 hrs.

DEG 03. Additional Requirements (3 hours)

Select 1 course:

Hours to Degree

120 hours are needed to graduate with a BSBA in Marketing. At least 50 percent of the hours applied to a degree at The University of Southern Mississippi must be earned from a senior college, and 45 of these hours must be in courses numbered 300 or above. The last 25 percent of course work must be earned from Southern Miss. The student must earn at least 12 hours in the major area of study from Southern Miss.