Dec 15, 2025

2025-2026 Undergraduate Bulletin

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2025-2026 Undergraduate Bulletin

Strategic Communication-Digital Advertising BA Semester Guide

Freshman

1st semester (16 hours)

ENG 101 - Composition One 3 hrs.
Foreign Language 3 hrs.
COM 110 - Careers and Skills in Communication 1 hr.
COM 210 - Introduction to Digital Skills 2 hrs.
MAT 100 - Quantitative Reasoning 3 hrs. or
MAT 101 - College Algebra 3 hrs.
Laboratory Science 4 hrs.

2nd semester (15 hours)

ENG 102 - Composition Two 3 hrs.
Foreign Language 3 hrs.
MCJ 101 - Media Literacy 3 hrs.

Select 1 course:

MKT 300 - Principles of Marketing 3 hrs.
MGT 300 - Management for Organizations 3 hrs.

Select 1 humanities elective (3 hrs.)

Any level ENG, HIS, FLM, WGS, PHI, REL course not previously taken.

Sophomore

1st semester (15 hours)

ENG 203 - World Literature 3 hrs.
HIS 101 - World Civilizations: Beginnings to 1500 C.E. 3 hrs. or
HIS 102 - World Civilizations: 1500 to the present 3 hrs.
Foreign Language 3 hrs.
COM 310 - Digital and Social Media 3 hrs.
MCJ 329 - Introduction to Strategic Communication 3 hrs.

2nd semester (15 hours)

Foreign Language 3 hrs.
CMS 111 - Public Speaking 3 hrs.
MCJ 102 - Media Writing 3 hrs.

Select 1 not previously taken:

ANT 101 - The Human Experience: A Global Perspective on Human Diversity 3 hrs.
ECO 101 - Basic Economics 3 hrs.
GHY 101 - World Geography: Dynamics of a Changing Earth 3 hrs.
HHS 100 - Concepts of Wellness 3 hrs.
PS 101 - American Government 3 hrs.
PSY 110 - General Psychology 3 hrs.
SOC 101 - Understanding Society: Principles of Sociology 3 hrs.

Select 1 social science elective (3 hrs)

Any level ANT, GHY, PS, SOC, CMS course not previously taken

Junior

1st semester (16 hours)

Laboratory Science 4 hrs.
MCJ 422 - Writing and Design for Strategic Communication 3 hrs.

Select 1 Strategic Communication Skills Elective

(may not be repeated in Strategic Communication Core or required courses):

CMS 150 - Digital Communication 3 hrs.
CMS 440 - Health Communication 3 hrs.
CMS 445 - Crisis Communication 3 hrs.
COM 418 - Media Practicum 1-3 hrs.
COM 429 - Internship Experience 3 hrs.
MCJ 300 - Multimedia Journalism 3 hrs.
MCJ 301 - Feature Writing 3 hrs.
MCJ 302 - Photography for Journalists 3 hrs.
MCJ 311 - News Editing 3 hrs.
MCJ 312 - Graphic Design 3 hrs.
MCJ 330 - Advertising Creative Strategy 3 hrs.
MCJ 333 - Media Planning 3 hrs.
MCJ 425 - Data and Media Analytics 3 hrs.
MCJ 482 - Seminar in Advertising 3 hrs.
MCJ 483 - Seminar in Public Relations 3 hrs.
MEA 240 - Introduction to Video Production 3 hrs.

Select 1 Strategic Communication required course

(may not be repeated in Strategic Communication Core or Electives)

Select 1:

ANT 101 - The Human Experience: A Global Perspective on Human Diversity 3 hrs.
ECO 101 - Basic Economics 3 hrs.
GHY 101 - World Geography: Dynamics of a Changing Earth 3 hrs.
HHS 100 - Concepts of Wellness 3 hrs.
PS 101 - American Government 3 hrs.
PSY 110 - General Psychology 3 hrs.
SOC 101 - Understanding Society: Principles of Sociology 3 hrs.

2nd semester (15 hours)

MCJ 454 - Media Law and Ethics 3 hrs.
General Electives 3 hrs. (minor recommended)

Select 1 Strategic Communication required course 3 hrs.

(may not be repeated in Strategic Commuincation Core or Electives)

Select 1 School of Media and Communication elective 3 hrs.

Any level CMS, COM, MCJ, MEA course not previously taken

Select 1 Strategic Communication Skills Elective 3 hrs.

(may not be repeated in Strategic Communication Core or required courses):

CMS 150 - Digital Communication 3 hrs.
CMS 440 - Health Communication 3 hrs.
CMS 445 - Crisis Communication 3 hrs.
COM 418 - Media Practicum 1-3 hrs.
COM 429 - Internship Experience 3 hrs.
MCJ 300 - Multimedia Journalism 3 hrs.
MCJ 301 - Feature Writing 3 hrs.
MCJ 302 - Photography for Journalists 3 hrs.
MCJ 311 - News Editing 3 hrs.
MCJ 312 - Graphic Design 3 hrs.
MCJ 330 - Advertising Creative Strategy 3 hrs.
MCJ 333 - Media Planning 3 hrs.
MCJ 425 - Data and Media Analytics 3 hrs.
MCJ 482 - Seminar in Advertising 3 hrs.
MCJ 483 - Seminar in Public Relations 3 hrs.
MEA 240 - Introduction to Video Production 3 hrs.

Select 1:

Senior

1st semester (15 hours)

General Electives 3 hrs. (minor recommended)

Select 1 Strategic Communication Skills Elective 3 hrs.

(may not be repeated in Strategic Communication Core or required courses):

CMS 150 - Digital Communication 3 hrs.
CMS 440 - Health Communication 3 hrs.
CMS 445 - Crisis Communication 3 hrs.
COM 418 - Media Practicum 1-3 hrs.
COM 429 - Internship Experience 3 hrs.
MCJ 300 - Multimedia Journalism 3 hrs.
MCJ 301 - Feature Writing 3 hrs.
MCJ 302 - Photography for Journalists 3 hrs.
MCJ 311 - News Editing 3 hrs.
MCJ 312 - Graphic Design 3 hrs.
MCJ 330 - Advertising Creative Strategy 3 hrs.
MCJ 333 - Media Planning 3 hrs.
MCJ 425 - Data and Media Analytics 3 hrs.
MCJ 482 - Seminar in Advertising 3 hrs.
MCJ 483 - Seminar in Public Relations 3 hrs.
MEA 240 - Introduction to Video Production 3 hrs.

Select 1 Strategic Communication required course 3 hrs.

(may not be repeated in Strategic Communication Core or Electives)

2nd semester (16 hours)

MCJ 428 - Strategic Communication Capstone 3 hrs.
General Electives 10 hrs. (minor recommended)

Select 1 course not previously taken 3 hrs.

HIS 101 - World Civilizations: Beginnings to 1500 C.E. 3 hrs.
HIS 102 - World Civilizations: 1500 to the present 3 hrs.
HUM 201 - Colloquium on the Pre-Modern World 3 hrs.
HUM 202 - Colloquium on the Modern World 3 hrs.
PHI 151 - Introduction to Philosophy 3 hrs.
PHI 171 - Ethics and Good Living 3 hrs.
REL 131 - Comparative Religion 3 hrs.