Jun 19, 2024  
2023-2024 Undergraduate Bulletin 
2023-2024 Undergraduate Bulletin [ARCHIVED CATALOG]

Social Media Content and Strategy Minor

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The Social Media Content and Strategy is an interdisciplinary minor that combines the study of Marketing and Communication to introduce you to the world of multi-channel marketing and prepare you for careers in fields such as social media, digital media, digital marketing, e-commerce, content marketing, and internet marketing. Through a combination of lectures and applied experiences approach such as projects, case study, and simulations, you will master the art of crafting authentic content marketing, designing visually appealing graphics, and marketing strategy. Subjects of interest will be content creation, digital media, design software, search engine optimization, social media, content marketing, digital advertising, email marketing, and more.

Academic Policies and Requirements for Minors:

  • See University Academic Policies for Minors    
  • All current USM students are eligible for admission to the SMCS.
  • Students majors in SoMKT and SoCOM take 9 credit hours to overlap with their major DEG01 course.

Hours to Minor: 21 hours

MCJ Student (Journalism, Public Relations and Advertising) Requirements

SoMKT Student Requirements

Other Student Requirements


  • MCJ 102 is a prereq for MCJ 300.
  • MCJ and SoMKT students are encouraged to take an internship in their schools.
  • MKT 300 is a prereq for MKT 355, MKT 478, and MER 478

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