Nov 21, 2024

2023-2024 Undergraduate Bulletin

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2023-2024 Undergraduate Bulletin [ARCHIVED CATALOG]

Social Media Content and Strategy Minor

The Social Media Content and Strategy is an interdisciplinary minor that combines the study of Marketing and Communication to introduce you to the world of multi-channel marketing and prepare you for careers in fields such as social media, digital media, digital marketing, e-commerce, content marketing, and internet marketing. Through a combination of lectures and applied experiences approach such as projects, case study, and simulations, you will master the art of crafting authentic content marketing, designing visually appealing graphics, and marketing strategy. Subjects of interest will be content creation, digital media, design software, search engine optimization, social media, content marketing, digital advertising, email marketing, and more.

Academic Policies and Requirements for Minors:

See University Academic Policies for Minors
All current USM students are eligible for admission to the SMCS.
Students majors in SoMKT and SoCOM take 9 credit hours to overlap with their major DEG01 course.

Hours to Minor: 21 hours

MCJ Student (Journalism, Public Relations and Advertising) Requirements

Required courses (15 hours):

MCJ 312 - Graphic Design 3 hrs.
MKT 300 - Principles of Marketing 3 hrs.
MKT 355 - Integrated Marketing Communications 3 hrs.
MCJ 310 - Digital and Social Media 3 hrs.
MCJ 102 - Media Writing 3 hrs. or
MCJ 422 - Writing and Design for Strategic Communication 3 hrs.

Elective

Select two:

MKT 478 - Social Media Marketing and Merchandising 3 hrs.
MER 478 - Digital Media Merchandising and Marketing 3 hrs.
Internship course specifically in Social media or digital marketing (3 hrs): COM 429 , MKT 392 , or MER 439

SoMKT Student Requirements

Required courses (15 hours):

MCJ 312 - Graphic Design 3 hrs.
MKT 300 - Principles of Marketing 3 hrs.
MKT 355 - Integrated Marketing Communications 3 hrs.
COM 310 - Digital and Social Media 3 hrs.
MCJ 102 - Media Writing 3 hrs. or
MCJ 422 - Writing and Design for Strategic Communication 3 hrs.

Elective

Select two:

MCJ 300 - Multimedia Journalism 3 hrs.
MCJ 302 - Photography for Journalists 3 hrs.
MCJ 329 - Introduction to Strategic Communication 3 hrs.
MCJ 344 - Audio Reporting and Podcasting 3 hrs.
Internship course specifically in Social media or digital marketing (3 hrs): COM 429 ; MKT 392 : or MER 439

Other Student Requirements

Required courses (15 hours):

MCJ 312 - Graphic Design 3 hrs.
MKT 300 - Principles of Marketing 3 hrs.
MKT 355 - Integrated Marketing Communications 3 hrs.
COM 310 - Digital and Social Media 3 hrs.
MCJ 102 - Media Writing 3 hrs. or
MCJ 422 - Writing and Design for Strategic Communication 3 hrs.

Elective

Select two:

MKT 478 - Social Media Marketing and Merchandising 3 hrs.
MER 478 - Digital Media Merchandising and Marketing 3 hrs.
MCJ 329 - Introduction to Strategic Communication 3 hrs.
MCJ 300 - Multimedia Journalism 3 hrs. or
MCJ 302 - Photography for Journalists 3 hrs.
MCJ 344 - Audio Reporting and Podcasting 3 hrs.
Internship course specifically in Social media or digital marketing (3 hrs): COM 429 ; MKT 392 ; or MER 439

Note:

MCJ 102 is a prereq for MCJ 300.
MCJ and SoMKT students are encouraged to take an internship in their schools.
MKT 300 is a prereq for MKT 355, MKT 478, and MER 478