The University of Southern Mississippi offers the only program in healthcare marketing in the state, and one of few programs in the country. This degree prepares undergraduates for careers in healthcare sales and marketing. The healthcare marketing major provides students with a healthy blend of skills in marketing, sales, customer relations and communication, scientific knowledge, creativity and innovation. From the basics of business and health-related concepts to more in-depth study of product knowledge and progressive sales and marketing strategies, the healthcare marketing program prepares students at The University of Southern Mississippi to be competitive in the industry.
The healthcare industry is highly diverse and includes thousands of companies related to durable medical equipment, non-durable medical products, facilities construction, medical equipment, pharmaceuticals, hospital care, physician and clinical services, research, health insurance, nursing home care, home health care, dental services and others. For many of these organizations, competition continues to intensify; therefore, the need to effectively market and sell their goods and services is increasing.
Healthcare Marketing BSBA Degree Requirements (120 hours)
Healthcare Marketing BSBA Semester Guide
Availability: Hattiesburg Campus
Admission Requirements: See University Admission Policies
Academic Policies and Requirements for Programs:
Accreditation: This program is accredited by AACSB International.