Strategic Communication BA Semester Guide

Select 1 based on your chosen track:

• MKT 300 - Principles of Marketing 3 hrs.
• MGT 300 - Management for Organizations 3 hrs.

Select 1 humanities elective (3 hrs.)

Any level ENG, HIS, FLM, WGS, PHI, REL course not previously taken. 

Select 1 not previously taken:

• ANT 101 - The Human Experience: A Global Perspective on Human Diversity 3 hrs.
• ECO 101 - Basic Economics 3 hrs.
• GHY 101 - World Geography: Dynamics of a Changing Earth 3 hrs.
• HHS 100 - Concepts of Wellness 3 hrs.
• PS 101 - American Government 3 hrs.
• PSY 110 - General Psychology 3 hrs.
• SOC 101 - Understanding Society: Principles of Sociology 3 hrs.

Select 1 social science elective (3 hrs)

Any level ANT, GHY, PS, SOC, CMS course not previously taken. 

Select 1 Strategic Communication Skills Elective

(may not be repeated in Strategic Communication Core or selected track):

• CMS 150 - Digital Communication 3 hrs.
• CMS 440 - Health Communication 3 hrs.
• CMS 445 - Crisis Communication 3 hrs.
• COM 418 - Media Practicum 1-3 hrs.
• COM 429 - Internship Experience 3 hrs.
• MCJ 300 - Multimedia Journalism 3 hrs.
• MCJ 301 - Feature Writing 3 hrs.
• MCJ 302 - Photography for Journalists 3 hrs.
• MCJ 311 - News Editing 3 hrs.
• MCJ 312 - Graphic Design 3 hrs.
• MCJ 330 - Advertising Creative Strategy 3 hrs.
• MCJ 333 - Media Planning 3 hrs.
• MCJ 425 - Data and Media Analytics 3 hrs.
• MCJ 482 - Seminar in Advertising 3 hrs.
• MCJ 483 - Seminar in Public Relations 3 hrs.
• MEA 240 - Introduction to Video Production 3 hrs.

Select 1 Strategic Communication course within your track

(may not be repeated in Strategic Communication Core or Electives)

Select 1:

• ANT 101 - The Human Experience: A Global Perspective on Human Diversity 3 hrs.
• HHS 100 - Concepts of Wellness 3 hrs.
• ECO 101 - Basic Economics 3 hrs.
• GHY 101 - World Geography: Dynamics of a Changing Earth 3 hrs.
• PS 101 - American Government 3 hrs.
• PSY 110 - General Psychology 3 hrs.
• SOC 101 - Understanding Society: Principles of Sociology 3 hrs.

Select 1 Strategic Communication course within your track 3hrs.

(may not be repeated in Strategic Commuincation Core or Electives)

Select 1 School of Media and Communication elective 3 hrs.

Any level CMS, COM, MCJ, MEA course not previously taken

Select 1 Strategic Communication Skills Elective 3 hrs.

(may not be repeated in Strategic Communication Core or selected track):

• CMS 150 - Digital Communication 3 hrs.
• CMS 440 - Health Communication 3 hrs.
• CMS 445 - Crisis Communication 3 hrs.
• COM 418 - Media Practicum 1-3 hrs.
• COM 429 - Internship Experience 3 hrs.
• MCJ 300 - Multimedia Journalism 3 hrs.
• MCJ 301 - Feature Writing 3 hrs.
• MCJ 302 - Photography for Journalists 3 hrs.
• MCJ 311 - News Editing 3 hrs.
• MCJ 312 - Graphic Design 3 hrs.
• MCJ 330 - Advertising Creative Strategy 3 hrs.
• MCJ 333 - Media Planning 3 hrs.
• MCJ 425 - Data and Media Analytics 3 hrs.
• MCJ 482 - Seminar in Advertising 3 hrs.
• MCJ 483 - Seminar in Public Relations 3 hrs.
• MEA 240 - Introduction to Video Production 3 hrs.

Select 1:

• ART 130 - Art Appreciation 3 hrs.
• DAN 130 - Dance Appreciation 3 hrs.
• MUS 165 - The Enjoyment of Music 3 hrs.
• THE 100 - Theatre Appreciation 3 hrs.

Select 1 Strategic Communication Skills Elective 3 hrs.

(may not be repeated in Strategic Communication Core or selected track):

• CMS 150 - Digital Communication 3 hrs.
• CMS 440 - Health Communication 3 hrs.
• CMS 445 - Crisis Communication 3 hrs.
• COM 418 - Media Practicum 1-3 hrs.
• COM 429 - Internship Experience 3 hrs.
• MCJ 300 - Multimedia Journalism 3 hrs.
• MCJ 301 - Feature Writing 3 hrs.
• MCJ 302 - Photography for Journalists 3 hrs.
• MCJ 311 - News Editing 3 hrs.
• MCJ 312 - Graphic Design 3 hrs.
• MCJ 330 - Advertising Creative Strategy 3 hrs.
• MCJ 333 - Media Planning 3 hrs.
• MCJ 425 - Data and Media Analytics 3 hrs.
• MCJ 482 - Seminar in Advertising 3 hrs.
• MCJ 483 - Seminar in Public Relations 3 hrs.
• MEA 240 - Introduction to Video Production 3 hrs.

Select 1 Strategic Communication course within your track 3hrs.

(may not be repeated in Strategic Communication Core or Electives)

Select 1 Strategic Communication Values Elective:

• MCJ 355 - Gender, Race and Media 3 hrs.
• MCJ 407 - Theories of Mass Communication 3 hrs.
• MCJ 461 - Mass Media History 3 hrs.
• MCJ 462 - Media Criticism 3 hrs.
• MCJ 463 - Media Management and Economics 3 hrs.

Select 1 course not previously taken 3 hrs.

• HIS 101 - World Civilizations: Beginnings to 1500 C.E. 3 hrs.
• HIS 102 - World Civilizations: 1500 to the present 3 hrs.
• HUM 201 - Colloquium on the Pre-Modern World 3 hrs.
• HUM 202 - Colloquium on the Modern World 3 hrs.
• PHI 151 - Introduction to Philosophy 3 hrs.
• PHI 171 - Ethics and Good Living 3 hrs.
• REL 131 - Comparative Religion 3 hrs.