Dec 05, 2025

2020-2021 Undergraduate Bulletin

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2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

Marketing BSBA Semester Guide

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Freshmen

1st semester (16 hours)

ENG 101 - Composition One 3 hrs.
MAT 100 - Quantitative Reasoning 3 hrs. or
MAT 101 - College Algebra 3 hrs. or Higher level MAT course
HIS 101 - World Civilizations: Beginnings to 1500 C.E. 3 hrs. or
HIS 102 - World Civilizations: 1500 to the present 3 hrs.
Science and Lab 4 hrs.

Select 1:

2nd semester (16 hours)

Select 1:

HIS 101 - World Civilizations: Beginnings to 1500 C.E. 3 hrs.
HIS 102 - World Civilizations: 1500 to the present 3 hrs.
PHI 151 - Introduction to Philosophy 3 hrs.
PHI 171 - Ethics and Good Living 3 hrs.
REL 131 - Comparative Religion 3 hrs. **

Select 1:

ANT 101 - The Human Experience: A Global Perspective on Human Diversity 3 hrs.
HHS 100 - Concepts of Wellness 3 hrs.
ECO 101 - Basic Economics 3 hrs.
GHY 101 - World Geography: Dynamics of a Changing Earth 3 hrs.
PS 101 - American Government 3 hrs.
PSY 110 - General Psychology 3 hrs. **
SOC 101 - Understanding Society: Principles of Sociology 3 hrs. **

Sophomore

1st semester (16 hours)

ECO 202 - Principles of Microeconomics 3 hrs.
BA 200 - The Legal Environment of Business 3 hrs.
BA 250 - Applied Business Analytics 1 hr.
ENG 203 - World Literature 3 hrs.
BA 201 - Business Analytics I 3 hrs. or
PSY 360 - Introduction to Statistics for the Behavioral Sciences 3 hrs. or
CSS 211 - Statistical Methods I 3 hrs. or
MAT 115 - Elementary Statistics 3 hrs.

Select 1:

ANT 101 - The Human Experience: A Global Perspective on Human Diversity 3 hrs.
HHS 100 - Concepts of Wellness 3 hrs.
ECO 101 - Basic Economics 3 hrs.
GHY 101 - World Geography: Dynamics of a Changing Earth 3 hrs.
PS 101 - American Government 3 hrs.
PSY 110 - General Psychology 3 hrs. **
SOC 101 - Understanding Society: Principles of Sociology 3 hrs. **

2nd semester (15 hours)

ACC 200 - Introduction to Financial Accounting 3 hrs.
ECO 201 - Principles of Macroeconomics 3 hrs.
BA 260 - Business Analytics II 3 hrs.

Select 1:

APT 200 - Business English 3 hrs.
APT 361 - Computer Applications in Business Technology I 3 hrs.
ENG 301 - Advanced Grammar 3 hrs.
Any foreign language not used 3 hrs.

Select 1:

CMS 111 - Public Speaking 3 hrs. (SI)
CMS 305 - Interpersonal Communication 3 hrs. (SI)
CMS 320 - Professional Communication 3 hrs. (SI)
CMS 330 - Small-Group Communication 3 hrs. (SI)

Junior

1st semester (15 hours)

MGT 300 - Management for Organizations 3 hrs.
ACC 220 - Introduction to Managerial Accounting 3 hrs.
MKT 300 - Principles of Marketing 3 hrs.
MKT 365 - Consumer Behavior 3 hrs.

Directed Elective

2nd semester (15 hours)

FIN 300 - Principles of Finance 3 hrs.
MGT 325 - Operations Management 3 hrs.
MIS 300 - Management Information Systems 3 hrs.
MKT 322 - Creative Marketing 3 hrs.
MKT 330 - Professional Selling 3 hrs.

Senior

1st semester (15 hours)

ENG 333 - Technical Writing 3 hrs. or
APT 380 - Organizational Communication 3 hrs. ***
MKT 424 - Marketing Research 3 hrs.
MKT Elective 3 hrs. *
MKT Elective 3 hrs. *
General Electives 3 hrs.

2nd semester (12 hours)

MKT 428 - Marketing Management 3 hrs.
MKT Elective 3 hrs. *
Approved International Course 3 hrs.
MGT 400 - Global Managerial Policy and Strategy 3 hrs.

Note:

*MKT 355 , MKT 380 , MKT 430 , MKT 444 , MKT 458 , MKT 495 , MKT 370 , MKT 400 , MKT 480 , MER 337 AND MER 478 .

** MKT 370 , MKT 400 , MKT 480 are only offered in the spring.

***RECOMMENDED

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