Nov 21, 2024

2017-2018 Undergraduate Bulletin

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2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

Marketing Minor

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Requirements for a Minor

Nonbusiness students minoring in marketing must complete 18 hours as follows:

ECO 201 - Principles of Macroeconomics 3 hrs.
MKT 300 - Principles of Marketing 3 hrs.

12 hours from:

MKT 322 - Creative Marketing 3 hrs.
MKT 330 - Professional Selling 3 hrs.
MKT 355 - Integrated Marketing Communications 3 hrs.
MKT 365 - Consumer Behavior 3 hrs.
MKT 370 - Supply Chain Management 3 hrs.
MKT 380 - Business-to-Business Marketing 3 hrs.
MKT 430 - Sales Management 3 hrs.
MKT 400 - Advanced Professional Selling 3 hrs.
MKT 424 - Marketing Research 3 hrs.
MKT 444 - Retail Management and Strategy 3 hrs.
MKT 458 - Services Marketing 3 hrs.
MKT 495 - International Marketing 3 hrs.

Note:

Of all minor requirements, 50 percent must be taken at Southern Miss.