| |
Jan 18, 2025
|
|
|
|
|
2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]
|
MCJ 428 - Public Relations Campaigns3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 421 , MCJ 422 , MCJ 426 . Emphasizes systematic analysis of clients and publics, formulation of goals and strategies and multimedia communications; evaluation of effectiveness and budget preparation included; case studies and field project; capstone course for journalism majors in public relations emphasis; completion of senior portfolio required.
|
|
