MKT 424 - Marketing Research

3 hrs.

Prerequisite(s): MKT 300 and (BA 201, PSY 360, CSS 211, or MAT 115). Marketing Research introduces the marketing research process with an emphasis on communicating marketing strategies based on statistical data and analysis. Students will utilize industry software (e.g., SPSS, Qualtrics, etc.) to address marketing problems with applied solutions. Students will apply course research skills in a course research project.