MKT 330 - Professional Selling

3 hrs.

An overview of professional selling with an emphasis on relationship development and maintenance in the sales process, which includes understanding customers, ethical behavior and analysis in selling, identifying and building influence skills, developing effective sales proposals, buyer/seller interaction, moving people to action, etc. Through role play activities, students will learn how to create and present personal sales pitches, prospect for new clients, adapt communications styles, address customer concerns, close sales, and follow-up.