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Nov 23, 2024
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2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]
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HTM 472 - Casino and Resort Marketing3 hrs.
Prerequisite(s): At least junior standing (60 hours completed). An integrated and in-depth overview of the application of marketing concepts within the casino/resort industry. Students will gain knowledge in the areas of general marketing, data base marketing, direct mail, social media marketing, the role of integrated resorts, and the competencies required for a career in casino marketing.
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