MER 680 - Digital Merchandising/Marketing and Analytics

3 hrs.

Many industries, including retailing, are increasingly driven by technological and analytical innovations. Digital and social media campaigns are an important element for most brands and are designed to achieve specific goals: increasing brand awareness, strengthening brand identity, developing consumer relationships with and between consumers, and driving traffic to the retailer¿s brick and mortar and online stores. In this course, you will learn digital merchandising/marketing techniques across a wide range of areas like content marketing, customer experience and engagement, search engine optimization, email marketing, online advertising, marketing analytics, and social media marketing. To showcase your expertise, certifications from top digital platforms such as Google and HubSpot can be earned as part of the course content.