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Mar 28, 2024
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2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]
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MCJ 428 - Public Relations and Advertising Campaigns3 hrs. Prerequisite(s): MCJ 330 . Emphasizes systematic analysis of clients and publics, formulation of goals and strategies and multimedia communications; development of creative messages; evaluation of effectiveness and budget preparation; capstone course for public relations and advertising majors; completion of senior portfolio required.
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