Jun 02, 2025  
2021-2022 Undergraduate Bulletin 
    
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Course Descriptions
2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

MCJ 428 - Public Relations and Advertising Campaigns

3 hrs.
Prerequisite(s):  MCJ 330 . Emphasizes systematic analysis of clients and publics, formulation of goals and strategies and multimedia communications; development of creative messages; evaluation of effectiveness and budget preparation; capstone course for public relations and advertising majors; completion of senior portfolio required.