Mar 28, 2024  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

MCJ 428 - Public Relations and Advertising Campaigns

3 hrs.
Prerequisite(s):  MCJ 330 . Emphasizes systematic analysis of clients and publics, formulation of goals and strategies and multimedia communications; development of creative messages; evaluation of effectiveness and budget preparation; capstone course for public relations and advertising majors; completion of senior portfolio required.