Dec 05, 2023  
2021-2022 Undergraduate Bulletin 
    
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2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

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MCJ 426 - Public Relations and Advertising Research

3 hrs.
Prerequisite(s): MCJ 329 .  Introduction to quantitative and qualitative methods of applied, basic, and evaluative research used in developing and managing public relations and advertising programs.


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