Jul 15, 2024  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

MCJ 426 - Public Relations and Advertising Research

3 hrs.
Prerequisite(s): MCJ 329 .  Introduction to quantitative and qualitative methods of applied, basic, and evaluative research used in developing and managing public relations and advertising programs.