Nov 15, 2024  
2019-2020 Undergraduate Bulletin 
    
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2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]

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MKT 428 - Marketing Management

3 hrs.
Prerequisite(s): MKT 322 , MKT 365 , FIN 300 , senior standing. A comprehensive course designed to synthesize the more specialized marketing knowledge of the student through the study of case histories.


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