Nov 24, 2024  
2019-2020 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  Academic Calendar
  University Mission & Accreditation
  University Admission Policies
  Student Expenses
  Student Financial Aid and Undergraduate Scholarships
  Student Services
  Student Rights and Responsibilities
  University Academic Policies and Information
  General Degree Requirements
  Teacher Education Program Requirements
  Academic Organization
  General Education Curriculum
  College of Arts and Sciences
  College of Arts and Sciences Schools and Programs
  College of Business and Economic Development
  College of Business and Economic Development Schools and Programs
  College of Education and Human Sciences
  College of Education and Human Sciences Schools and Programs
  College of Nursing and Health Professions
  College of Nursing and Health Professions Schools and Programs
  Center for International Education
  Honors College
  C2C University Studies
  University of Southern Mississippi Gulf Coast
  Course Descriptions
HELP
2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

MKT 424 - Marketing Research

3 hrs.
Prerequisite(s): MKT 300  and BA 201 . A study of the systems, methods and procedures used in meeting the informational needs of managers in the marketing area for both quantitative and qualitative marketing data.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)