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Marine Science |
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MAR 402 - Marine Environmental Science 3 hrs.
A study of the problems that affect the coastal and nearshore environments of the Gulf of Mexico.
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MAR 410 - Marine Fisheries Management 3 hrs.
Prerequisite(s): Statistics recommended. Corequisite(s): MAR 410L . A statistical review of the world fisheries. May be taken as COA 416 .
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MAR 410L - Marine Fisheries Management Laboratory 2 hrs.
Corequisite(s): MAR 410 .
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MAR 411 - Remote Sensing of the Ocean 3 hrs.
Prerequisite(s): MAT 168 ; PHY 112 or PHY 202 . Introduction to the theory and uses of remote-sensing technology in the marine sciences.
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MAR 412 - Introduction to Hydrography 3 hrs.
Introduction to nautical charting surveys, surveys in support of port management and coastal engineering and offshore industrial surveys.
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MAR 413 - Management of Oceanographic Data 3 hrs.
Prerequisite(s): MAR 310 . Introduction to oceanographic data aquisition and management (computer competency requirement).
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MAR 414 - Marine GIS 3 hrs.
Prerequisite(s): GHY 417 /GHY 417L . Introduction to the use of data in a marine geographic information system to collect, analyze and display marine information.
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MAR 415 - Marine Metadata 2 hrs.
Prerequisite(s): GHY 417 /GHY 417L . An introduction to the content standards, structure and utilization of digital marine geospatial metadata records.
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MAR 416 - Nautical Science 2 hrs.
Introduction to navigation including rules of the road, nautical charts and navigational publications; overview of safety and seamanship, including safe practice and ship behavior.
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MAR 417 - Ocean Policy and Management 3 hrs.
The examination of marine science and ocean policy issues, including coastal zone management, Law of the Sea and other national and international policies.
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MAR 431 - Basic Marine Science Instrumentation 3 hrs.
Introduction of principal instruments, devices and systems used to measure pressure, temperature, conductivity and speed of sound in the ocean.
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MAR 433 - Marine Autonomous Vehicles 3 hrs.
An over view of the various types of autonomous vehicles that are used for marine research including powered AUVs, gliders, drifting floats, and autonomous surface vehicles.
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MAR 433L - Marine Autonomous Vehicles Lab 1 hr.
An over view of the various types of autonomous vehicles that are used for marine research including powered AUVs, gliders, drifting floats, and autonomous surface vehicles.
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MAR 434 - Operating Instrumentation in Marine Environments 3 hrs.
Introduction to considerations associated with operating instrumentation in the marine environment, including currents, fouling, power, acoustics, and communications.
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MAR 441 - Marine Chemistry 3 hrs.
Prerequisite(s): CHE 100 , MAT 168 or permission of instructor. Sea water chemistry and cycles and their impact on the marine environment.
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MAR 441L - Marine Chemistry Laboratory 1 hr.
A laboratory for MAR 441 .
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MAR 443 - Environmental Estuarine Chemistry 3 hrs.
Prerequisite(s): BSC 111 , CHE 256 , MAT 168 or permission of instructor. Corequisite(s): MAR 443L . Sources, reactions, transport, fate and effects of environmental chemical species in aquatic environments with special emphasis on estuaries. may be taken as COA 406
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MAR 443L - Environmental Estuarine Chemistry Laboratory 1 hr.
Corequisite(s): MAR 443 . A laboratory for MAR 443 .
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MAR 456 - Techniques in Marine Science Education 3 hrs.
Marine resources of Mississippi. May be taken as SCE 456.
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MAR 457 - Marine Science for Teachers 3 hrs.
Prerequisite(s): MAR 456 /SCE 456 or permission of instructor. Advance topics in marine science. May be taken as SCE 457.
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MAR 458 - Marine Science for Elementary Teachers 3 hrs.
Prerequisite(s): Permission of instructor. May be taken as SCE 435
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MAR 459 - Coastal Ecology for Teachers 3 hrs.
Prerequisite(s): Permission of instructor. Corequisite(s): MAR 459L . Designed to provide teachers with a background in basic coastal ecology. (May be taken as SCE 459)
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MAR 459L - Coastal Ecology for Teachers Laboratory 1 hr.
Prerequisite(s): Permission of instructor. Corequisite(s): for MAR 459 . (May be taken as SCE 459L)
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MAR 461 - Physical Oceanography 3 hrs.
Prerequisite(s): PHY 112 or PHY 202 and MAT 168 or permission of instructor. An introduction to the physical properties of the oceans.
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MAR 461L - Physical Oceanography Laboratory 1 hr.
A laboratory for MAR 461 .
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MAR 466 - Acoustics 3 hrs.
Prerequisite(s): MAT 471 or permission of instructor. Principles of the generation, transmission and reception of acoustic waves.
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MAR 481 - Geological Oceanography 3 hrs.
Prerequisite(s): Permission of instructor. Study of the formation and deformation of the oceanic crust and the distribution and character of marine sediments.
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MAR 481L - Geological Oceanography Laboratory 1 hr.
A laboratory for MAR 481 .
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MAR 482 - Coastal Marine Geology 3 hrs.
Prerequisite(s): six hours in geology. Inshore and nearshore geological processes, sedimentation patterns and land forms. May be taken as GLY 431
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MAR 485 - Microcomputer Applications in Marine Science Instrumentation 3 hrs.
Introduction to programming and hardware concepts relevant for marine science applications.
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MAR 489 - Marine Science Seminar 1 hr.
Current topics in marine science explored via student discussion and presentation; may be repeated for credit (oral communication requirement).
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MAR 490 - Special Problems in Marine Science 1-6 hrs.
Prerequisite(s): Consent of instructor. Independent research.
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MAR 491 - Special Topics in Marine Science 1-6 hrs.
Prerequisite(s): Consent of instructor. Directed study in area for which no formal courses are offered.
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MAR 497 - Senior Practicum 2 hrs.
Exercises and experiences to evaluate and develop or improve selected key professional skills through speech and writing-intensive activities (senior capstone).
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Marketing |
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MKT 300 - Principles of Marketing 3 hrs.
A study of the marketing function in organizations.
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MKT 322 - Creative Marketing 3 hrs.
Prerequisite(s): MKT 300 . This course cannot be taken in student’s final semester of work in the program (last 15 hours of work). An introductory course in problem-solving techniques which emphasizes creative problem-solving methodology, information processing strategies and interpersonal behavior in task-oriented groups applied to marketing.
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MKT 330 - Professional Selling 3 hrs.
Prerequisite(s): MKT 300 An analysis of the ethics, functions and techniques of professional selling using a behavioral and managerial approach.
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MKT 355 - Integrated Marketing Communications 3 hrs.
Prerequisite(s): MKT 300 . An introduction to marketing communications through integration of the basic principles from advertising, sales promotion and public relations.
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MKT 365 - Consumer Behavior 3 hrs.
Corequisite(s): MKT 300 . This course cannot be taken in student’s final semester of work in the program (last 15 hours of work). Analysis of human behavior in the market place; emphasis is placed on applying concepts from the social sciences to understanding consumer decision processes, buying patterns and consumer research.
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MKT 370 - Supply Chain Management 3 hrs.
Prerequisite(s): MKT 300 . Integrative analysis of business processes from original suppliers through end users.
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MKT 380 - Business-to-Business Marketing 3 hrs.
Prerequisite(s): MKT 300 . An analysis of developing, implementing and assessing organizational marketing strategies in commercial, industrial, institutional and governmental organizations.
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MKT 392 - Supervised Field Experience in Marketing 1-3 hrs.
Prerequisite(s): MKT 300 with a grade no lower than C and consent of chair. Supervised field-based internship in marketing.
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MKT 400 - Advanced Professional Selling 3 hrs.
Prerequisite(s): MKT 330 . Focuses on the application of selling techniques in a variety of formats and environments through the use of presentations, role plays and demonstrations.
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MKT 424 - Marketing Research 3 hrs.
Prerequisite(s): MKT 300 and BA 201 . A study of the systems, methods and procedures used in meeting the informational needs of managers in the marketing area for both quantitative and qualitative marketing data.
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MKT 428 - Marketing Management 3 hrs.
Prerequisite(s): MKT 322 , MKT 365 , FIN 300 , senior standing. A comprehensive course designed to synthesize the more specialized marketing knowledge of the student through the study of case histories.
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MKT 430 - Sales Management 3 hrs.
Prerequisite(s): MKT 300 . A study of the methods and procedures involved in selection, training, organization, compensation, supervision and evaluation of the sales force, using the modified case method of instruction.
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MKT 444 - Retail Management and Strategy 3 hrs.
Prerequisite(s): MKT 300 . An examination of specific problem areas in retail innovations, spatial competition and retail mix development.
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MKT 458 - Services Marketing 3 hrs.
Prerequisite(s): MKT 300 . This course provides a comprehensive understanding of services marketing with a focus on implementation of service strategies across a variety of industries.
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MKT 471 - Marketing in the Health Care Industry 3 hrs.
Prerequisite(s): MKT 300 . Focuses on the health care market, competition and the role of marketing in the health care industry.
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MKT 473 - Regulatory and Ethical Issues in the Health Care Industry 3 hrs.
Prerequisite(s): MKT 300 . Regulatory and ethical environment of the health care industry, including FDA approval, managed care and pricing issues.
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MKT 478 - Social Media Marketing and Merchandising 3 hrs.
A conceptual foundation and practical approach for developing a social media plan will be presented. Students will gain hands-on experience using social media strategically to achieve desired marketing goals through hands-on projects. Students will also earn a social media certification, which will provide tangible evidence of the digital skills acquired in this course.
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MKT 480 - Advanced Marketing Research 3 hrs.
Prerequisite(s): MKT 365 , MKT 424 . This project based course allows students to understand the role and application of research in the solution of marketing problems.
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MKT 492 - Special Problems in Marketing 1-6 hrs.
Prerequisite(s): Consent of chair. Individual study on an approved topic in marketing. Senior Honors Project (Students undertaking a Senior Honors project will enroll in MKT 492H.)
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MKT 495 - International Marketing 3 hrs.
Prerequisite(s): MKT 300 . The economic, political and cultural aspects of international business operations.
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MKT 498 - International Marketing Seminar Abroad 3 hrs.
Prerequisite(s): Consent of program director. Conducted abroad: a series of lectures and discussions involving authorities on international marketing issues and practices.
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MKT 499 - International Marketing Research Abroad 3 hrs.
Prerequisite(s): Consent of program director. A research course in international marketing offered for students enrolled in MKT 498 .
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Mass Communication and Journalism |
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MCJ 101 - Survey of Mass Communication 3 hrs.
A survey of the development and operation of print, electronic and film media including an overview of mass communication theory and effects research.
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MCJ 102 - Introduction to Media Writing 3 hrs.
Corequisite(s): MCJ 103 . Introduction to writing techniques for the print, broadcast and online media.
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MCJ 103 - Literacy Skills for the Mass Media 1 hr.
Corequisite(s): MCJ 102 . Introduction and review of basic literacy skills required for successful performance in media professions, including grammar, spelling, punctuation, word usage and style.
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MCJ 200 - Introduction to Digital Media Production 2 hrs.
An introduction to computer software and basic media technologies used in convergence mass media settings. (Laptop required. See specifications at www.usm.edu/mcj.)
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MCJ 203 - Reporting 3 hrs.
Prerequisite(s): MCJ 102 . Application of news gathering techniques. Emphasis on interviewing, story idea origination and writing of original material for newspapers, with consideration of broadcast and online media.
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MCJ 210 - Introduction to Social Media 3 hrs.
Learn effective use of a variety of social media platforms as professional communications practitioners in advertising, entertainment industry, journalism, and public relations.
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MCJ 240 - Visual Communication 3 hrs.
Prerequisite(s): MCJ 102 . Introduction to visual semantics, including the cues and symbols by which images convey meaning and their impact on viewers.
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MCJ 241 - Basic Elements of Photography 3 hrs.
Corequisite(s): MCJ 241L . Introductory course in camera operations, exposing, developing and printing black and white photographs; introduction to digital imaging.
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MCJ 241L - Basic Photography/Journalism Laboratory 1 hr.
Corequisite(s): MCJ 241
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MCJ 242 - Introduction to Digital Photography 3 hrs.
Introduction to basics of photography, modern digital camera operation, and improving visual skill to take strong photographs with a compelling center of focus.
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MCJ 300 - Multimedia Storytelling 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 . Course is designed to teach students how storytelling on the Internet works and to guide them through the process of becoming a multimedia journalist.
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MCJ 301 - Feature Writing 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 203 . Researching and writing feature articles, particularly for the magazine markets analysis of the magazine medium, freelance markets and online magazines.
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MCJ 303 - Investigative Strategies for Journalists 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 203 . Strategies to locate, understand and use records and documents, including nongovernment sources and computer data bases, interviewing techniques as documentary evidence.
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MCJ 304 - Broadcast Reporting I 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 . Corequisite(s): MCJ 304L . Writing, editing and producing radio news stories and newscasts; emphasis on story idea origination, interviewing, audio recording and newscast delivery; consideration of online delivery of news.
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MCJ 304L - Broadcast Reporting I Lab 1 hr.
Corequisite(s): MCJ 304 . Production laboratory required for MCJ 304 .
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MCJ 311 - News Editing and Design 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 203 . Practice in the preparation of copy for print and online publications. Emphasizes precise language usage, news style, headline and caption writing.
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MCJ 312 - Graphic Design 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 . Survey of type and printing, with exercises in copy writing, design and layout of newspaper and other publications, including publication for the Web.
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MCJ 320 - Announcing 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 This course is designed to familiarize students with the requirements of a variety of radio and TV announcing situations.
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MCJ 329 - Introduction to Advertising 3 hrs.
A study of practices and problems in advertising and its relationship to society.
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MCJ 330 - Advertising Creative Strategy 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 312 , MCJ 329 .MCJ 103 Study and practical exercises in preparation of camera-ready copy for advertising layouts.
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MCJ 333 - Advertising Media 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 329 . The study of media as vehicles for advertising messages; preparation of media objectives, strategies, budgets and buying plans as integral parts of the advertising process.
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MCJ 334 - Radio Production 3 hrs.
Prerequisite(s): MCJ 103 , MCJ 200 . Corequisite(s): MCJ 334L . Introductory course in radio production covering control room on-air production, off-air program production and radio station operations.
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MCJ 334L - Radio Production Lab 1 hr.
Corequisite(s): MCJ 334 . Studio production laboratory activities required for MCJ 334 .
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MCJ 335 - Video Production Techniques 3 hrs.
Prerequisite(s): MCJ 103 , MCJ 200 . Corequisite(s): MCJ 335L . Instruction in the fundamentals of communicating with the television medium through a combination of lecture, demonstration and production assignments.
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MCJ 335L - Video ProductionTechniques Lab 1 hr.
Corequisite(s): MCJ 335 . Production laboratory required for MCJ 335 .
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MCJ 340 - Intermediate Television Production 3 hrs.
Prerequisite(s): MCJ 103 , MCJ 200 , MCJ 335 . Advanced topics in studio production and direction.
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MCJ 341 - Photojournalism 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 241 , MCJ 241L . Intermediate course in camera and digital imaging techniques; emphasizes presentation of black-and-white still photojournalism.
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MCJ 342 - History of Photography 3 hrs.
Present and past uses of photography with emphasis on journalism, reportage and documentary uses.
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MCJ 343 - Photo Essay 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 241 , MCJ 241L .MCJ 335 Advanced photojournalism course where students will photograph in-depth essay/stories. Areas of focus will be social issues and classic photography.
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MCJ 355 - Gender, Race and Media 3 hrs.
Analysis and evaluation of media representations of class, gender and race in American culture.
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MCJ 360 - Telecommunication Regulation and Policy 3 hrs.
Study of the regulatory agencies, regulations and policies that affect the operation of domestic telecommunication media and delivery systems.
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MCJ 400 - Advanced Multimedia Storytelling 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 300 . Course is designed to teach students how to take the different elements of a multimedia story and package it for use on the Web.
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MCJ 402 - Advanced Reporting 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 203 , MCJ 303 . Reporting emphasizing research, analysis and writing about government and public institutions; traditional and contemporary reporting strategies examined, including consideration of online publications; capstone course for journalism majors in news-editorial emphasis; completion of senior portfolio required.
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MCJ 403 - Specialized Reporting 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 203 . Investigative and interpretative reporting of complex or specialized subjects. Emphasis on writing for publication.
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MCJ 404 - Broadcast Reporting II 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 300 , MCJ 304 . Corequisite(s): MCJ 404L . Writing, videotaping and editing television news stories and series; emphasis on story idea origination, interviewing and electronic news gathering techniques; consideration of online delivery of news; capstone course for the radio-television-film majors in broadcast journalism emphasis; completion of senior portfolio required.
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MCJ 404L - Broadcast Reporting II Lab 1 hr.
Corequisite(s): MCJ 404 . Production laboratory required for MCJ 404 .
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MCJ 405 - Problems in Publication Production 3 hrs.
Prerequisite(s): Permission of instructor. Practical training in the production of student publications and advising of staffs.
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MCJ 406L - Broadcast Journalism Workshop Lab 1 hr.
Corequisite(s): MCJ 406 . Gives students real world- hands-on experience in producing, writing, shooting and reporting in styles suited for multi-platform news outlets.
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MCJ 407 - Theories of Mass Communication 3 hrs.
An examination of scholarly theory pertaining to the mass communication process, the functions of mass communication and mass communication effects.
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MCJ 408 - Broadcast News Producing 3 hrs.
Student learn broadcast producing and anchoring techniques; develop skills including story creation, preproduction elements, live-to-tape production, and control room techniques.
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MCJ 411 - Advanced Audio Production 3 hrs.
Prerequisite(s): MCJ 334 or consent of instructor. An advanced course in audio production for both aural and visual media.
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MCJ 412 - Visual Design 3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 . Covers the history, design and production of media materials. Topics include design principles, visual perception, typography, manipulating images and photographs.
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