Apr 28, 2024

2014-2015 Undergraduate Bulletin

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2014-2015 Undergraduate Bulletin [ARCHIVED CATALOG]

Advertising, B.A. Semester-by-semester Guide

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Freshman

1st semester (16 hours)

ENG 101 - Composition One 3 hrs.
HIS 101 - World Civilizations: Beginnings to 1500 C.E. 3 hrs.
Foreign Language 3 hrs.
MAT 100 - Quantitative Reasoning 3 hrs.
Laboratory Science 4 hrs.

2nd semester (16 hours)

ENG 102 - Composition Two 3 hrs.
HIS 102 - World Civilizations: 1500 to the present 3 hrs.
Foreign Language 3 hrs.
Laboratory Science 4 hrs.
MCJ 101 - Survey of Mass Communication 3 hrs.

Sophomore

1st semester (16 hours)

ENG 203 - World Literature 3 hrs.
Foreign Language 3 hrs.
MCJ 102 - Introduction to Media Writing 3 hrs.
MCJ 103 - Literacy Skills for the Mass Media 1 hr.

Select 1:

ANT 101 - The Human Experience: A Global Perspective on Human Diversity 3 hrs.
COH 100 - Concepts of Wellness 3 hrs.
ECO 101 - Basic Economics 3 hrs.
GHY 101 - World Geography: Dynamics of a Changing Earth 3 hrs.
PS 101 - American Government 3 hrs.
PSY 110 - General Psychology 3 hrs.
SOC 101 - Understanding Society: Principles of Sociology 3 hrs.

Select 1:

CMS 111 - Oral Communication 3 hrs.
CMS 305 - Interpersonal Communication 3 hrs.
CMS 320 - Business and Professional Speaking 3 hrs.
CMS 330 - Small-Group Communication 3 hrs.

2nd semester (17 hours)

Humanities Elective 3 hrs.
PSY 110 - General Psychology 3 hrs.
Foreign Language 3 hrs.
MCJ 200 - Introduction to Digital Media Production 2 hrs. (laptop & software required)
PHI 151 - Introduction to Philosophy 3 hrs. or
PHI 171 - Ethics and Good Living 3 hrs. or
REL 131 - Comparative Religion 3 hrs.

Select 1: (not previously taken)

Junior

1st semester (18 hours)

MCJ 210 - Introduction to Social Media 3 hrs.
MCJ 312 - Graphic Design 3 hrs.
Minor Requirement 3 hrs.
Minor Requirement 3 hrs.

Select 1 MCJ Elective:

MCJ 355 - Gender, Race and Media 3 hrs.
MCJ 407 - Theories of Mass Communication 3 hrs.
MCJ 455 - Media Ethics 3 hrs.
MCJ 460 - Media Law 3 hrs.
MCJ 461 - Mass Media History 3 hrs.
MCJ 462 - Media Criticism 3 hrs.
MCJ 463 - Media Management and Economics 3 hrs.

Select 1:

2nd semester (15 hours)

MCJ 329 - Introduction to Advertising 3 hrs.
MKT 300 - Principles of Marketing 3 hrs.
Minor Requirement 3 hrs.
Minor Requirement 3 hrs.
General Elective 3 hrs.

Senior

1st semester (15 hours)

MCJ 330 - Advertising Creative Strategy 3 hrs.
MCJ 333 - Advertising Media 3 hrs.
MCJ 425 - Advertising Theory and Research 3 hrs.
MCJ 454 - Media Law and Ethics 3 hrs.
Minor Requirement 3 hrs.

2nd semester (14 hours)

MCJ 431 - Advertising Campaigns 3 hrs.
MCJ Elective (not previously taken) 3 hrs.
Minor Requirement 3 hrs.
General Electives 5 hrs.

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