Jan 15, 2021  
2018-2019 Graduate Bulletin 
2018-2019 Graduate Bulletin [ARCHIVED CATALOG]

CMS 721 - Content Analysis

3 hrs.
Study of theory and methods of defining, categorizing, coding, and interpreting verbal and non-verbal elements of the communication process. Emphasizes source and message elements. Elementary statistical analysis, research report, and design of studies. (May also be taken as MC 721 .)