Mar 28, 2024  
2016-2017 Undergraduate Bulletin 
    
2016-2017 Undergraduate Bulletin [ARCHIVED CATALOG]

MCJ 428 - Public Relations Campaigns

3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 421 , MCJ 422 , MCJ 426 . Emphasizes systematic analysis of clients and publics, formulation of goals and strategies and multimedia communications; evaluation of effectiveness and budget preparation included; case studies and field project; capstone course for journalism majors in public relations emphasis; completion of senior portfolio required.