Apr 24, 2024  
2015-2016 Undergraduate Bulletin 
    
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2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

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TM 442 - Strategic Hospitality Sales Leadership

3 hrs.
Prerequisite(s): TM 100 , TM 358 , TM 368 , TM 378 . Focus on marketing issues unique to the hotels and restaurants with special attention to application of market segmentation, product differentiation and positioning, and promotion.


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