Oct 30, 2020  
2015-2016 Undergraduate Bulletin 
    
2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

TM 442 - Strategic Hospitality Sales Leadership

3 hrs.
Prerequisite(s): TM 100 , TM 358 , TM 368 , TM 378 . Focus on marketing issues unique to the hotels and restaurants with special attention to application of market segmentation, product differentiation and positioning, and promotion.