Oct 26, 2020  
2015-2016 Undergraduate Bulletin 
    
2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

MCJ 433 - Problems and Cases in Advertising

3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 329 , MCJ 330 , MCJ 333 . The focus is upon problems, decisions and decision-making processes of advertising managers with special emphasis upon decision-making across the functional areas of the advertising process.