Oct 26, 2020  
2015-2016 Undergraduate Bulletin 
    
2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

MCJ 333 - Advertising Media

3 hrs.
Prerequisite(s): MCJ 102 , MCJ 103 , MCJ 200 , MCJ 329 . The study of media as vehicles for advertising messages; preparation of media objectives, strategies, budgets and buying plans as integral parts of the advertising process.