Mar 29, 2024  
2015-2016 Undergraduate Bulletin 
    
2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

MER 478 - Integrated Merchandising Channels

3 hrs.
Prerequisite(s): MER 337  or permission of instructor. Multi-channel merchandising strategies focusing on social media and other digital tools utilized in communication, branding and promotion of retail goods.